When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.
We are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.
Along with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.
“LIFE is that existence that is given to man to live for a purpose, to live to his own satisfaction and pleasure”.
“DEATH is the end of all life in the individual or the thing; if physical, the crumbling of the body into dust from whence it came. He who lives not uprightly, dies completely in the crumbling of the physical body, but he who lives well, transforms himself from that which is mortal, to immortal.” -Marcus Garvey
Downtown Pomona Art Walk is every 2nd Saturday. Over 3 dozen galleries, food trucks, restaurants, a craft fair and music. Voted best Art Walk in the I.E. for 2012, we regularly get anywhere from 3000-7000 visitors roaming our streets. It’s a monthly event you won’t want to miss. Hope to see you there.
Three-to-Four Hour Editorial Portraiture Photography Class
“Shoot!” If that’s what you catch yourself shouting every time you look at the results of your latest photography endeavor, it’s time to learn how to shoot properly with today’s deal from JMP Artistry. Spend $69 (regularly $350) for an editorial portraiture class. Offered two weekends a month, this three- to four-hour class takes place at The Loft — a 1,900 square-foot historic structure in the heart of downtown Pomona’s Art District with high ceilings, exposed brick, and stunning views of Mt. Baldy. You’ll learn the basic techniques of proper lighting, adjusting the ISO, the rule of thirds, and beyond. After taking artistic shots of three live models in the indoor space, you’ll tour the Art District with the models and learn how to use architecture and natural elements to create powerful images. Now that’s a shot worth taking.
I received a call from cinematographer Jonathan Pascual from PlanetZaya about filming a musician in the Loft. He and his crew, including Emmy Award winning producer, Valerie Tucker rolled through for a two camera shoot. They even brought a jib.
We were contacted by Jonathan & Carrie Pascual of PlanetZaya about shoot a promo for their upcoming film “Still”, a full feature length documentary film woven together using the stories of families who have suffered the loss of a baby to pregnancy or infant loss. August 1, 2012 marks the 10th anniversary of the birth of the Pascual’s first child, Elena Rebekah. Elena was stillborn on August 1, 2002 at 21 weeks gestation. Since Elena’s death, Jonathan and Carrie have used their grief and experiences to help other grieving parents on this long dark road of pregnancy and infant loss.
In 2006, Jonathan left his desk job to enter the world of film making. He and Carrie then created their own film making company; Planet Zaya. Their company is named after their now 7-year old son, Isaiah. Isaiah was also born premature after Carrie spent months on bed rest, but is now a healthy growing young boy. View pictures below of Isaiah and our daughter Brooklyn hanging out on the fire escape at the LOFT.
If you are looking for a unique place to shoot (film or photography), we are more than happy to accommodate most requests. Call us and we can walk through the details. Our gallery/meeting space is also available for small workshops, gallery openings, and private gatherings.
Vintage Renewals is a sustainable business / “eco-friendly” (economy budget friendly also) Products are recreated from upcycled linens, obsolete fabric prints, and random pieces that you wouldn’t expect to use again. As well as original vintage clothing, deadstock items and accessories. Production is all done by Maria Ongpauco, creator & stylist to keep cost low and give you one of a kind items at a decent price =)
They also provide personal styling, special request orders, wholesale, & more!