Art Walk: We Journey

WE JOURNEY AD1Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future. For the second year, we present a very special show, We Journey.

We are honored to present new art from Photographer Trellis Evans, Painter John Lee & Metal Sculpturer Dan Romero.

They will all be displaying BRAND NEW works, telling the story of people’s journey.

6p-10p February 8, 2014

Three loved artists, unveiling brand new work, all in one night. Their art will remain up for the duration of the month (by appointment only) and most pieces will be for sale (priced for all budgets). Come out and meet the artists.


Trellis EvansTrellis Evans of EvansEyePhotography is an editorial fashion photographer working with some of Los Angeles’ most beautiful talent. Last year Trellis made a trip to Ethiopia and was privileged to bring back a beautiful array of photos that warmly share the soul of those he came in contact with. Trellis will display both works side by side, exhibiting both the contrast and similarities of cultures. Both environments instinctly beautiful, yet both uniquely diverse.

John LeeJohn Lee, a seasoned photographer, is displaying a unique flag painting that will speaks of the pain, joy and perseverance many experience throughout the journey. John studied at the Memphis College of Art and is continuing his art education at the University of La Verne. John was co-owner of the innovative TwentyMilesEast gallery in Pomona, which was instrumental in bringing legendary African-American artists from around the globe, right here on our block.

Dan RomeroDan Romero, world-renown Metal Sculpturer, will be presenting a collection of new sculptures entitled “Busting Thru!” A collection of rebardoorknobs, angst and flight. Dan’s work is featured through Europe. Recently, he worked with various artists in Germany, serving as the US Ambassador. You can find his work locally at the Sam Maalof Museum, the 2nd Street Sculpture Park and in his private studio located at the Pomona Packing Plant.

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Behind the Scenes

trueblood_logoHBO True Blood began staging the block last week (3 days of set up) for today’s scene. On the set is Anna Paquin as Sookie Stackhouse and Sam Trammell as Sam Merlotte.

They are filming the rest of the day and striking the set tomorrow to move up the street in nearby Linocln Park.

Enjoy some of the behind the scenes photos taken from the LOFT, as well a quick video of Sookie and Sam (along with the Sherrifs) walking along Downtown Pomona’s 2nd Street Arts Colony.

Holiday in the LOFT

HOLIDAYS IN THE LOFT

This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).

HOLIDAY SPECIAL | 25% OFF WHEN BOOKED BY 11/1/13

LOFTon2nd@gmail.com

ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.

FLYER1

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Art Walk – LÁ RAW by Los Angeles Rawwater

LÁ RAW by Los Angeles Rawwater presents their very first gallery show. Rawwater is the brainchild of Efehi Ogbebor and Kaymar Haye, both who are Cal Poly Pomona Alumni. They felt their views and opinions were missing in the world of fashion. They created the LÁ RAW magazine and LÁ RAW apparel.

“LIFE is that existence that is given to man to live for a purpose, to live to his own satisfaction and pleasure”.
“DEATH is the end of all life in the individual or the thing; if physical, the crumbling of the body into dust from whence it came. He who lives not uprightly, dies completely in the crumbling of the physical body, but he who lives well, transforms himself from that which is mortal, to immortal.” -Marcus Garvey

FEATURING PHOTGRAPHY FROM:

Nate LubbenDavid KwockApollo StaarRachel Wright & LÁ RAW

Saturday, November 10, 2012
6P-10P (Reception begins at 8p)

543 West 2nd Street, Pomona 91766
Upstairs in the M&M Electric Building

GET A DRINK, A BITE TO EAT & GROOVE TO THE MUSIC

Large and small prints will be for sale along with LÁ RAW products and apparel

Downtown Pomona Art Walk is every 2nd Saturday. Over 3 dozen galleries, food trucks, restaurants, a craft fair and music. Voted best Art Walk in the I.E. for 2012, we regularly get anywhere from 3000-7000 visitors roaming our streets. It’s a monthly event you won’t want to miss. Hope to see you there.

Learn more at Facebook.com/PACA.Pomona or PomonaArtsColony.com.

View the Art Walk MAP

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Editorial Portraiture Photography Class

JMP Artistry

Three-to-Four Hour Editorial Portraiture Photography Class

“Shoot!” If that’s what you catch yourself shouting every time you look at the results of your latest photography endeavor, it’s time to learn how to shoot properly with today’s deal from JMP Artistry. Spend $69 (regularly $350) for an editorial portraiture class. Offered two weekends a month, this three- to four-hour class takes place at The Loft — a 1,900 square-foot historic structure in the heart of downtown Pomona’s Art District with high ceilings, exposed brick, and stunning views of Mt. Baldy. You’ll learn the basic techniques of proper lighting, adjusting the ISO, the rule of thirds, and beyond. After taking artistic shots of three live models in the indoor space, you’ll tour the Art District with the models and learn how to use architecture and natural elements to create powerful images. Now that’s a shot worth taking.

Want more? Check out JMP Artistry on Facebook.

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Je M’appelle Artistry Photoshoot

Here is a preview from the Sunday’s Photoshoot by Photographer Shonny Isley from Je M’appelle Artistry & Make Up Artist Brandy Edwards.

Model: TiJahnni Newton | Photo: Shonny Isley | Make Up: Brandy Edwards

This was truly a 500Block Photoshoot. Photo Rentals by IE Photo Rentals, Photo Cove Rental by Twenty Miles East & Loft Rental by…us. Our space is available for photoshoots, filmings, workshops, small gatherings, art openings and much more.

Continue reading

PlanetZaya Filming with Musician Caleb Quaye

Elton John & Caleb Quaye

I received a call from cinematographer Jonathan Pascual from PlanetZaya about filming a musician in the Loft. He and his crew, including Emmy Award winning producer, Valerie Tucker rolled through for a two camera shoot. They even brought a jib.

They brought Caleb Quaye, his Stratocaster and a small Marshall amp. Caleb has a worldwide reputation as a signature lead guitar player since the late 60’s and early 70’s. He is known most notably as Elton John’s original lead guitarist having played on all the “early stuff”, as well as numerous studio sessions for many other name artists, such as Harry Nilsson, Beach Boys, Mick JaggerJoan Baez, Al Kooper, David Foster, John Klemmer, Eddie HendersonDusty Springfield, Liza Minnelli, Brenda Russell, Ralph McTell, Pete Townsend, The Troggs, Hall & Oates.

Caleb is working on a documentary project to coincide with his recent book, telling his story and the history made throughout the years working with music legends.

Here’s the trailer:

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“Still Project” Video Shoot

We were contacted by Jonathan & Carrie Pascual of PlanetZaya about shoot a promo for their upcoming film “Still”, a full feature length documentary film woven together using the stories of families who have suffered the loss of a baby to pregnancy or infant loss. August 1, 2012 marks the 10th anniversary of the birth of the Pascual’s first child, Elena Rebekah. Elena was stillborn on August 1, 2002 at 21 weeks gestation. Since Elena’s death, Jonathan and Carrie have used their grief and experiences to help other grieving parents on this long dark road of pregnancy and infant loss.

In 2006, Jonathan left his desk job to enter the world of film making. He and Carrie then created their own film making company; Planet Zaya. Their company is named after their now 7-year old son, Isaiah. Isaiah was also born premature after Carrie spent months on bed rest, but is now a healthy growing young boy. View pictures below of Isaiah and our daughter Brooklyn hanging out on the fire escape at the LOFT.

To learn more about the Still documentary, read the Examiner.com article or visit StillProject.org.

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“Kai Streets” Photo Shoot by IE Photo Rentals

We love our neighbors, so when Andrew from IE Photo Rentals across the street asked if we were available for a photo shoot in the loft…I said of course. They brought in friend and LA cinematographer/photographer Kai Streets as part of their Artist Spotlight interview series. Check out the interview here and get to know Kai Streets & IE Photo Rentals.

If you are looking for a unique place to shoot (film or photography), we are more than happy to accommodate most requests. Call us and we can walk through the details. Our gallery/meeting space is also available for small workshops, gallery openings, and private gatherings.

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