Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Art Walk: Xavier & Friends

XAVIER AND FRIENDSLOFTon2nd is proud to present the talented Christopher Xavier Hernandez. He will be showing some unique pieces recovered from the depths of storage. Along with some friends, Xavier’s one night show will undoubtedly be one you won’t want to miss. He is a local Pomona Artist who has been involved in the Arts Community for at least fifteen years.

April 12 from 6-10p

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Art Walk: Once A Girl Scout

March ArtWalk 2014 Large

 

The Loft is pleased to present 4 distinct artists, all who happen to be Girl Scout Alumnae. Sally Egan, Nicole Frazer, Shelley Bruce, and Samantha Montag. A night to honor women of courage, confidence and character.

Troop 2974 will be on hand with Girl Scout cookies (as well as down the street), so be prepared.

MARCH 8, 2014 | 6P-10P

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Art Walk: We Journey

WE JOURNEY AD1Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future. For the second year, we present a very special show, We Journey.

We are honored to present new art from Photographer Trellis Evans, Painter John Lee & Metal Sculpturer Dan Romero.

They will all be displaying BRAND NEW works, telling the story of people’s journey.

6p-10p February 8, 2014

Three loved artists, unveiling brand new work, all in one night. Their art will remain up for the duration of the month (by appointment only) and most pieces will be for sale (priced for all budgets). Come out and meet the artists.


Trellis EvansTrellis Evans of EvansEyePhotography is an editorial fashion photographer working with some of Los Angeles’ most beautiful talent. Last year Trellis made a trip to Ethiopia and was privileged to bring back a beautiful array of photos that warmly share the soul of those he came in contact with. Trellis will display both works side by side, exhibiting both the contrast and similarities of cultures. Both environments instinctly beautiful, yet both uniquely diverse.

John LeeJohn Lee, a seasoned photographer, is displaying a unique flag painting that will speaks of the pain, joy and perseverance many experience throughout the journey. John studied at the Memphis College of Art and is continuing his art education at the University of La Verne. John was co-owner of the innovative TwentyMilesEast gallery in Pomona, which was instrumental in bringing legendary African-American artists from around the globe, right here on our block.

Dan RomeroDan Romero, world-renown Metal Sculpturer, will be presenting a collection of new sculptures entitled “Busting Thru!” A collection of rebardoorknobs, angst and flight. Dan’s work is featured through Europe. Recently, he worked with various artists in Germany, serving as the US Ambassador. You can find his work locally at the Sam Maalof Museum, the 2nd Street Sculpture Park and in his private studio located at the Pomona Packing Plant.

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Art Walk: Legion of Gents

LOG INSTA

Mencius said, “A man has to live with himself; so he should see to it that he is always good company.” A celebration of the art of being a gentleman via music, video, art, spirits and fashion.

 Artists

Amanda Allphin  - Photography  |  Shane Belcher – Photography

Christian Marotta – Pencil  |  Gus Quintana  - Painting

Entertainment

Music by Dj Sulcus (Electronica, Trap, HipHop)  |  Visuals by Major Gape

Vendors

Louis Gregory – selected vintage goods  |  More TBA

WHISKEY TASTING

JANUARY 11, 2014

6P-9P Art show  |  9P-12A Lounge

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Art Walk: George Pulido

Saturday, November 9, 2013 6pm-10pm



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George Pulido

George Pulido was born in Los Angeles and raised in the San Gabriel Valley. George first expressed himself through skateboarding and poetry. At the age of 18 it was with a paintbrush and the encouragement of his best friend, Damon Shindler, that George found his motivation to avoid the pitfalls of his surroundings and set his sights on higher goals.
Before long, he found an audience that was drawn to his work as an artist, and the interest of local collectors/investors allowed him to earn a living on his paintings. With the growing attention of art investors, he began to make a name for himself in the art community throughout the Los Angeles area.

As a newly established local artist, George then made the decision to tour parts of Europe—where he was inspired by the environment, architecture, and cultural vibrancy and incorporated it into his paintings. For months George worked closely with art collectors in Spain who were intrigued by his work.

George PulidoToday, George prides himself in doing freelance work centered in Southern California. His art can be seen, and has been featured, in various galleries and group showings locally. George’s paintings have also appeared in a number of Hollywood’s popular TV series including “Law and Order” and “Saving Grace” as well as films such as “Yes Man”. In his spare time, George has also given lectures at local colleges that motivate young, aspiring artists to challenge their imagination to reach new heights and explore their own means of self expression.

George is currently a featured artist in his local community, where he has his own gallery open to the public.

We all possess unique talents granted to us from above. My art is a gift from God, and I want nothing more than to share that gift with you.” –George Pulido

SAVE THE DATE: Open House

SAVE THE DATE gold

It has been quite a journey since we opened the doors to The LOFT.   We have had more than 20 Art Exhibits, 2 Weddings, several Birthday Parties & Celebrations, Product Launch parties, Workshops, tons of Photo Shoots and even a few Film Shoots.

Come celebrate with us and help say a BIG THANK YOU to all those who have gotten us this far.

More info to follow…

Holiday in the LOFT

HOLIDAYS IN THE LOFT

This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).

HOLIDAY SPECIAL | 25% OFF WHEN BOOKED BY 11/1/13

LOFTon2nd@gmail.com

Art Walk: Urban Alchemy : Da Vinci [meets] Basquiat

JelaniUrban Alchemy : Da Vinci [meets] Basquiat with artist Jelani Ticum Lateef utilizes a figurative process to bring forth his vision of an overwhelming prevalent spiritual influence throughout the universe…the symbolic relationship between the celestial realm and the Urban Alchemist.

Friday, September 13 at 7:00p for the opening of the exhibit with live performance artists: Capoeira Angola Inland Empire, KenBts, Ta’raach, Judah1, The Catchatones.

Saturday, September 14 at 6:00p we open for Pomona 2nd Saturday Art Walk (over 40 galleries). Come experience and support.

Saturday, October 13 at 6:00p we close this show during October’s Pomona 2nd Saturday Art Walk (over 40 galleries). A last chance to see Jelani’s work on our walls and take one (or three) home with you. 

Jelani Ticum Lateef‘s art will be for sale and you can also visit our new Gift Shoppe.

View the complete show and pricing NOW

Urban Alchemy

Art Walk: Beautiful Pomona

Beautiful PomonaEvery August, many of the galleries in Downtown Pomona use this time to showcase Pomona themed shows. As our team discussed the many aspects of Pomona we could highlight, we focused in on a Downtown treasure…the “Pomona Envisions the Future” mural located in Thomas Plaza.

Local pride continues in a big way over at the LOFT’s “Beautiful Pomona: Ode to a Mural,” a group show curated by Joshua and Chara Swodeck featuring riffs on the Thomas Plaza mural “Pomona Envisions the Future,” a stunning project put together by Cheryl Bookout and Kevin Stewart-MaGee back in 2002 that was executed by Judy Chicago and Donald Woodman with contributions by Pomona artists Chris Toovey, Athena Hahn, Joy McCallister and over 75 others. It’s Pomona’s most impressive and famous artistic feature to date, so it’ll be fascinating to see what artists Erns Valdez, Christian Ornelas, Dan Romero, Richard Nunez, Eric Newbern, Chara Swodeck, Johnnie Dominquez, Nathan Neighbor, and Shelly Bruce come up with.

(Written by Stacie Davies for Visual Arts Source)

Special opening night, Friday, August 9, 6-10p. All are welcome.

Join us in the LOFT on Saturday, August 10, 6-10p for 2nd Saturday Art Walk. Stick around for the Pomona Arts Festival and celebrate with us as the neighborhood showcases the sometimes disregarded, Beauty of Pomona.


Swodeck2013 DPOAFriday, August 9 (around 8p) during the opening of the show, we will celebrate LOFT co-owner Joshua Swodeck‘s 40th Birthday. All are welcome and encouraged to bring a cigar or a barrel-aged drink (scotch, rum, whiskey, etc.).

View the Facebook event page