Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Art Walk: Xavier & Friends

XAVIER AND FRIENDSLOFTon2nd is proud to present the talented Christopher Xavier Hernandez. He will be showing some unique pieces recovered from the depths of storage. Along with some friends, Xavier’s one night show will undoubtedly be one you won’t want to miss. He is a local Pomona Artist who has been involved in the Arts Community for at least fifteen years.

April 12 from 6-10p

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Art Walk: Once A Girl Scout

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The Loft is pleased to present 4 distinct artists, all who happen to be Girl Scout Alumnae. Sally Egan, Nicole Frazer, Shelley Bruce, and Samantha Montag. A night to honor women of courage, confidence and character.

Troop 2974 will be on hand with Girl Scout cookies (as well as down the street), so be prepared.

MARCH 8, 2014 | 6P-10P

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Art Walk: We Journey

WE JOURNEY AD1Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future. For the second year, we present a very special show, We Journey.

We are honored to present new art from Photographer Trellis Evans, Painter John Lee & Metal Sculpturer Dan Romero.

They will all be displaying BRAND NEW works, telling the story of people’s journey.

6p-10p February 8, 2014

Three loved artists, unveiling brand new work, all in one night. Their art will remain up for the duration of the month (by appointment only) and most pieces will be for sale (priced for all budgets). Come out and meet the artists.


Trellis EvansTrellis Evans of EvansEyePhotography is an editorial fashion photographer working with some of Los Angeles’ most beautiful talent. Last year Trellis made a trip to Ethiopia and was privileged to bring back a beautiful array of photos that warmly share the soul of those he came in contact with. Trellis will display both works side by side, exhibiting both the contrast and similarities of cultures. Both environments instinctly beautiful, yet both uniquely diverse.

John LeeJohn Lee, a seasoned photographer, is displaying a unique flag painting that will speaks of the pain, joy and perseverance many experience throughout the journey. John studied at the Memphis College of Art and is continuing his art education at the University of La Verne. John was co-owner of the innovative TwentyMilesEast gallery in Pomona, which was instrumental in bringing legendary African-American artists from around the globe, right here on our block.

Dan RomeroDan Romero, world-renown Metal Sculpturer, will be presenting a collection of new sculptures entitled “Busting Thru!” A collection of rebardoorknobs, angst and flight. Dan’s work is featured through Europe. Recently, he worked with various artists in Germany, serving as the US Ambassador. You can find his work locally at the Sam Maalof Museum, the 2nd Street Sculpture Park and in his private studio located at the Pomona Packing Plant.

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Art Walk: Legion of Gents

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Mencius said, “A man has to live with himself; so he should see to it that he is always good company.” A celebration of the art of being a gentleman via music, video, art, spirits and fashion.

 Artists

Amanda Allphin  - Photography  |  Shane Belcher – Photography

Christian Marotta – Pencil  |  Gus Quintana  - Painting

Entertainment

Music by Dj Sulcus (Electronica, Trap, HipHop)  |  Visuals by Major Gape

Vendors

Louis Gregory – selected vintage goods  |  More TBA

WHISKEY TASTING

JANUARY 11, 2014

6P-9P Art show  |  9P-12A Lounge

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Ugly Sweater Party

UGLY SWEATER PARTY 2013Join us in celebrating this holiday season by donning your tackiest holiday sweater, tie, vest, pants, or whatever else you can think of. An award will be presented for the most horrific attire to keep as bragging rights for years to come.

DECEMBER 17 from 7PM-10PM

Bring a bottle (wine, beer, whisky, nog, or cocoa) or dessert (pie, cheesecake, fruit tarts). Hey vegan/raw friends, feel free to show off (you may even get a couple converts). Let us know if you’re swinging by via email: lofton2nd@gmail.com

CLICK TO VIEW THE FACEBOOK EVENT PAGE

Art Walk: George Pulido

Saturday, November 9, 2013 6pm-10pm



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George Pulido

George Pulido was born in Los Angeles and raised in the San Gabriel Valley. George first expressed himself through skateboarding and poetry. At the age of 18 it was with a paintbrush and the encouragement of his best friend, Damon Shindler, that George found his motivation to avoid the pitfalls of his surroundings and set his sights on higher goals.
Before long, he found an audience that was drawn to his work as an artist, and the interest of local collectors/investors allowed him to earn a living on his paintings. With the growing attention of art investors, he began to make a name for himself in the art community throughout the Los Angeles area.

As a newly established local artist, George then made the decision to tour parts of Europe—where he was inspired by the environment, architecture, and cultural vibrancy and incorporated it into his paintings. For months George worked closely with art collectors in Spain who were intrigued by his work.

George PulidoToday, George prides himself in doing freelance work centered in Southern California. His art can be seen, and has been featured, in various galleries and group showings locally. George’s paintings have also appeared in a number of Hollywood’s popular TV series including “Law and Order” and “Saving Grace” as well as films such as “Yes Man”. In his spare time, George has also given lectures at local colleges that motivate young, aspiring artists to challenge their imagination to reach new heights and explore their own means of self expression.

George is currently a featured artist in his local community, where he has his own gallery open to the public.

We all possess unique talents granted to us from above. My art is a gift from God, and I want nothing more than to share that gift with you.” –George Pulido

SAVE THE DATE: Open House

SAVE THE DATE gold

It has been quite a journey since we opened the doors to The LOFT.   We have had more than 20 Art Exhibits, 2 Weddings, several Birthday Parties & Celebrations, Product Launch parties, Workshops, tons of Photo Shoots and even a few Film Shoots.

Come celebrate with us and help say a BIG THANK YOU to all those who have gotten us this far.

More info to follow…

Skill & Skin

BEAUTY AND CHARM_SKIN AND SKILL v2

Saturday, November 16, 2013 from 5:00 PM to 9:00 PM (PST)

REGISTER NOW skillandskinbcartistry.eventbrite.com

Beauty & Charm Artistry presents: Skill & Skin! Come learn from industry, professional make-up artists, Clarisa Ulloa-Martinez and Erika Martinez as they share their beauty tricks & secrets they have accumulated over years of experience. A night out for those interested in polishing up their make-up skills, pampering their skin and shopping current beauty & fashion trends.*Mix & Mingle in a private Art Studio, secretly tucked away in the Art District of Downtown Pomona

*Refreshments & hors d’oeuvre’s provided

*Beauty Secrets

*Beauty Workshops covering: Lash application, eyeliner application, contouring, skin prep & much more!

*Experience the launch of Beauty & Charm’s new lip color line!

*Skincare, Skinny wraps & boutique shopping

*Event & appointment bookings

Note:

Dare to bare your skin to follow along, Clarisa Ulloa-Martinez during the skin care workshop.

Bring your personal make-up bag to follow along Erika Martinez during the make up workshop for hands on training.

We can’t wait to see you there!

Love,

Beauty & Charm Artistry

“Charm is deceitful and beauty is passing, but a woman who fears the LORD, she shall be praised.” Prov 31:30

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Downtown Halloween Get Down

Mosaic Pomona’s “Downtown Halloween GetDown” was a night of face painting, pumpkin carving and trick or treating around the galleries in Downtown Pomona’s Arts Colony. We opened our gallery to pass out a ton of candy and take a few family Halloween pictures, ending the night watching The Goonies in Thomas Plaza (thanks again to Mosaic Pomona).

The photos below are also on Facebook if you’d like to tag yourself HERE.