PhotoShoot: Mattheau Abad | Model: Gracie Rose Chapman
PhotoShoot: Hairface | Model: Bruna Nessif
Photoshoot: Vintage Renewals
PhotoShoot: Mattheau Abad | Model: Jaslyn Ome
Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.
With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.
Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.
Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).
Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentalshas reasonable prices and a great selection of items available to rent for your next shoot.
We were honored last night to host the launch of Henry & 9th, a men’s accessory company featuring a new line of gentleman’s pocket squares. The Loft was full of dapper gentleman and dashing ladies toasting the future success of Jeremy Hunter, founder of Henry & 9th.
“Clothes make the man. Naked people have little or no influence on society” – Samuel Langhorne Clemens (aka Mark Twain)
Such words underscore a universal truism: a person’s sense of style merits the attention of others. Thus, at Henry and 9th, we believe that even the smallest detail – yes, something as simple as an accessory – can make a substantial impression.
Inspired by the eclectic style of Red Hook, Brooklyn, USA, our company blends contemporary style with the classic suiting standards that have withstood the test of time. Thus, whether you prefer the flare of bold patterns, or the conservative appeal of classic solids, we are confident you will find the right design to accentuate your suiting preference.
Yes, details matter. Prepare to make an impression based on your individuality and sense of style. In the end, accessorize your wardrobe with a view toward making an impression.
It has been quite a journey since we opened the doors to The LOFT. We have had more than 20 Art Exhibits, 2 Weddings, several Birthday Parties & Celebrations, Product Launch parties, Workshops, tons of Photo Shoots and even a few Film Shoots.
Come celebrate with us and help say a BIG THANK YOU to all those who have gotten us this far.
Beauty & Charm Artistry presents: Skill & Skin! Come learn from industry, professional make-up artists, Clarisa Ulloa-Martinez and Erika Martinez as they share their beauty tricks & secrets they have accumulated over years of experience. A night out for those interested in polishing up their make-up skills, pampering their skin and shopping current beauty & fashion trends.*Mix & Mingle in a private Art Studio, secretly tucked away in the Art District of Downtown Pomona
When my husband and I first opened our art gallery, I secretly dreamed of the opportunity to design a wedding amongst the historic brick walls, tall windows and aged wood floors. I’ve been designing weddings for close to twelve years and could of nothing more thrilling to design one in our gallery.
Jamie & Jonathan came to me after finding the Loft on yelp.com and knew this space was perfect for them.
We started with simple ceremony in the Loft followed by a unique cocktail hour in the Sculpture Park (across the street) before heading back up to the Loft for dinner and dancing. It was a truly beautiful experience designing a simple tasteful unique wedding for an equally unique couple.
When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.
We are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.
Along with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.
Amid the art showings and workshops, we occasionally take time to open our space for life events, such as birthdays, graduation parties, bachelor(ette) parties and more. Last week’s birthday party for 1 year old, Agnes, the daughter of Vintage Renewals owners, Maria and Chris, was a beautiful event full of laughter, excitement and some of the best food I’ve had in a while. We loved the make your own Bento Boxes and the Kawaii inspired theme. The photo booth, DIY Kawaii tees and glitter tattoos were a hit as well.
Photographer Kerry Sawyers of Move Me Photographycaught some great shots…here’s a few that we just loved.
For more info on reserving the Loft for your upcominglife event, art show, workshop, photo/film shootcontact us.
Three-to-Four Hour Editorial Portraiture Photography Class
“Shoot!” If that’s what you catch yourself shouting every time you look at the results of your latest photography endeavor, it’s time to learn how to shoot properly with today’s deal from JMP Artistry. Spend $69 (regularly $350) for an editorial portraiture class. Offered two weekends a month, this three- to four-hour class takes place at The Loft — a 1,900 square-foot historic structure in the heart of downtown Pomona’s Art District with high ceilings, exposed brick, and stunning views of Mt. Baldy. You’ll learn the basic techniques of proper lighting, adjusting the ISO, the rule of thirds, and beyond. After taking artistic shots of three live models in the indoor space, you’ll tour the Art District with the models and learn how to use architecture and natural elements to create powerful images. Now that’s a shot worth taking.
If you are looking for a unique place to shoot (film or photography), we are more than happy to accommodate most requests. Call us and we can walk through the details. Our gallery/meeting space is also available for small workshops, gallery openings, and private gatherings.