Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Henry & 9th Launch

We were honored last night to host the launch of Henry & 9th, a men’s accessory company featuring a new line of gentleman’s pocket squares. The Loft was full of dapper gentleman and dashing ladies toasting the future success of Jeremy Hunter, founder of Henry & 9th.

“Clothes make the man.  Naked people have little or no influence on society” – Samuel Langhorne Clemens (aka Mark Twain)

Such words underscore a universal truism:  a person’s sense of style merits the attention of others.  Thus, at Henry and 9th, we believe that even the smallest detail – yes, something as simple as an accessory – can make a substantial impression.

Inspired by the eclectic style of Red Hook, Brooklyn, USA, our company blends contemporary style with the classic suiting standards that have withstood the test of time.  Thus, whether you prefer the flare of bold patterns, or the conservative appeal of classic solids, we are confident you will find the right design to accentuate your suiting preference.

Yes, details matter.  Prepare to make an impression based on your individuality and sense of style.  In the end, accessorize your wardrobe with a view toward making an impression.

HENRYand9TH.com

Art Walk: George Pulido

Saturday, November 9, 2013 6pm-10pm



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George Pulido

George Pulido was born in Los Angeles and raised in the San Gabriel Valley. George first expressed himself through skateboarding and poetry. At the age of 18 it was with a paintbrush and the encouragement of his best friend, Damon Shindler, that George found his motivation to avoid the pitfalls of his surroundings and set his sights on higher goals.
Before long, he found an audience that was drawn to his work as an artist, and the interest of local collectors/investors allowed him to earn a living on his paintings. With the growing attention of art investors, he began to make a name for himself in the art community throughout the Los Angeles area.

As a newly established local artist, George then made the decision to tour parts of Europe—where he was inspired by the environment, architecture, and cultural vibrancy and incorporated it into his paintings. For months George worked closely with art collectors in Spain who were intrigued by his work.

George PulidoToday, George prides himself in doing freelance work centered in Southern California. His art can be seen, and has been featured, in various galleries and group showings locally. George’s paintings have also appeared in a number of Hollywood’s popular TV series including “Law and Order” and “Saving Grace” as well as films such as “Yes Man”. In his spare time, George has also given lectures at local colleges that motivate young, aspiring artists to challenge their imagination to reach new heights and explore their own means of self expression.

George is currently a featured artist in his local community, where he has his own gallery open to the public.

We all possess unique talents granted to us from above. My art is a gift from God, and I want nothing more than to share that gift with you.” –George Pulido

Art Walk: “Paperwork” with Fred One Litch

Fred One LitchThe LOFT is pleased to present Paperwork by Fred One Litch on Friday, June 7th with an opening reception from 6:00 – 10:00pm. The show will run from Friday, June 7th, 2013 until Saturday June 29th, 2013 and be open 6/7, 6/8 (Art Walk), 6/29 and by appointment.

The California-based Fred One Litch presents meticulously crafted, precisely cut-and-pasted paper collages fabricated from his vast personal accumulation of vintage books, magazines and paper detritus. The intimately scaled collages are the artist’s attempt “to press pause” from the onslaught of visual imagery incurred in daily life “and offer up a chance for the viewer to draw the conclusion as to the exact meaning.” Many of the pieces were recently shown in a joint exhibit at the Maxwell Colette Gallery in Chicago.

Fred One Litch is a self taught artist born and raised in Los Angeles CA, as a youth he grew up skateboarding and writing graffiti. At the age of twenty and the urging of his now wife, he began his passion with and love for art. Formerly a painter now working solely with collage and mixed media he attempts to make sense of the collected paper he accumulates. He is married with two small children and maintains a home studio in La Verne, CA.
Artist Links-
Fred One Litch will be on hand both Friday, June 7th and Saturday, June 8th (during Art Walk).
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ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.

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Robert Morgan – A Seasoned Artist

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We are honored to host seasoned artist, Robert Morgan, 83 year old Australian painter and graphic artist, throughout the month of March. “The Works of Robert Morgan” opens during 2nd Saturday Art Walk, March 9th from 6p-10p and will remain available for private showings. The show closes March 30th 6p-9p for Collector’s Night. This exhibition represents the culmination of over 60 years worth of amazing stories encountered by Morgan. Robert Morgan will be present to share his tales and insight into his life as a seasoned artist on March 9th.

“It was a splendid place and time! I’m sure we didn’t realize it then – doesn’t every young boy have four miles of water frontage to play about and run all over, a great expanse of water over which to adventure on, a rowing club and sailing club and our own fleet of tin canoes?”

The artist grew up by the shores of Iron Cove Bay in the western suburbs of Sydney NSW, Australia. The bay is part of the estuary system that feeds into the Parramatta River and on towards and under the harbor bridge into Port Jackson, Sydney’s Harbor. Someone was always building a watercraft on one block or another in the area – sailing dinghies and canoes – but usually something more ambitious, 30ft to 40ft ocean-going yachts, which took years to complete. Some of his earliest attempts at self motivated drawing and painting involved subjects from there.

The artist continues, “My formal art education was pursued spasmodically during the between stints on newspapers, magazines, art studios, advertising agencies etc. I attended the Julian Ashton School of Fine Art under Henry Gibbons and Sydney School of Commercial Art with William Holman.”

“The arrival in Canada had been planned with my wife, initially as the first stage of a grand tour working trip around the world. I was able to continue development through several opportune job situations in the Vancouver BC and Toronto Ont. Areas. One of these last had enabled the development of skills in design and presentation. That in turn led to taking time out to study at the Instituto Allende and to paint full time for another semester in San Miguel de Allende Gto. Mexico.”

“When we came out of Mexico to the Los Angeles area – My wife, children and myself, the painting continued anyway, through to a series of large abstract works in synthetic media. Then it became apparent that it was time to move back into regular remunerative work. There followed several years of work on architectural graphics programs, mostly of the more pragmatic kind – until, I found myself assigned to design for a project utilizing more wall space than most artists would dream of handling in a whole lifetime.”

Rob’s years of painting must have been preparation for something. As a Designer within a large professional Architectural Office, he designed the graphic walls of the secure below plaza level spaces and other large walls of a large national bank. Total wall areas were in excess of 35,000 square feet!

It seemed he was on his way, but circumstances changed again and there followed several difficult but still interesting years. During that time, outside of some unforgettable projects which included directional graphics in the Los Angeles Zoo, he designed and coordinated an ambitious extension of the exhibits for the public tour of Lawry’s California Center. On a personal level, he also developed a modular panel system for large graphic walls. Conceptual Designs for exhibits at George C. Page Museum, La Brea Tar Finds, were produced, while consulting with the Architects of that project.

Across the road was Museum Square where he was also heavily involved in the revamp form Prudential Building that it once had been. He had also picked up on his association with Electrical Advertising – Park Plaza near Palos Verdes, Alamedas Bay Harbor at Long Beach, Studio City Plaza on Ventura Blvd., and Arbor Faire in Fresno area, are some of the new or ambitious makeovers which utilized his design skills as an employee or independent consultant.

On more recent painting efforts: The artist is quoted, “Since becoming even more aware of the strong painting themes manifest along Pacific Rim coasts, the focus of my painting activity has been the development of suitable techniques to exploit that material. That and the potential interchange between developed hand skills and refined technology is what excites me!”

Bio by Robert Morgan 2013

 

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Robert Morgan will be with us during 2nd Saturday Art Walk to discuss his work. We hope to see you there. This will be a very special show unlike any you have experienced here in Pomona.

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Art Walk – LÁ RAW by Los Angeles Rawwater

LÁ RAW by Los Angeles Rawwater presents their very first gallery show. Rawwater is the brainchild of Efehi Ogbebor and Kaymar Haye, both who are Cal Poly Pomona Alumni. They felt their views and opinions were missing in the world of fashion. They created the LÁ RAW magazine and LÁ RAW apparel.

“LIFE is that existence that is given to man to live for a purpose, to live to his own satisfaction and pleasure”.
“DEATH is the end of all life in the individual or the thing; if physical, the crumbling of the body into dust from whence it came. He who lives not uprightly, dies completely in the crumbling of the physical body, but he who lives well, transforms himself from that which is mortal, to immortal.” -Marcus Garvey

FEATURING PHOTGRAPHY FROM:

Nate LubbenDavid KwockApollo StaarRachel Wright & LÁ RAW

Saturday, November 10, 2012
6P-10P (Reception begins at 8p)

543 West 2nd Street, Pomona 91766
Upstairs in the M&M Electric Building

GET A DRINK, A BITE TO EAT & GROOVE TO THE MUSIC

Large and small prints will be for sale along with LÁ RAW products and apparel

Downtown Pomona Art Walk is every 2nd Saturday. Over 3 dozen galleries, food trucks, restaurants, a craft fair and music. Voted best Art Walk in the I.E. for 2012, we regularly get anywhere from 3000-7000 visitors roaming our streets. It’s a monthly event you won’t want to miss. Hope to see you there.

Learn more at Facebook.com/PACA.Pomona or PomonaArtsColony.com.

View the Art Walk MAP

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Summer Solstiz Art Show

We are honored to host female artist, Summer Solstiz on August 11, 2012…One Night Only.

This Art Show is part of Downtown Pomona’s 2nd Saturday Art Walk. Over 20 Galleries make up the Pomona Arts Colony. The Colony’s theme this month is celebrating the Goddess Pomona and will be full of female inspired shows. Come out to the Loft and take time to also visit our neighboring galleries and restaurants. Questions, call 909.547LOFT (5638).

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