Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Ugly Sweater Party

UGLY SWEATER PARTY 2013Join us in celebrating this holiday season by donning your tackiest holiday sweater, tie, vest, pants, or whatever else you can think of. An award will be presented for the most horrific attire to keep as bragging rights for years to come.

DECEMBER 17 from 7PM-10PM

Bring a bottle (wine, beer, whisky, nog, or cocoa) or dessert (pie, cheesecake, fruit tarts). Hey vegan/raw friends, feel free to show off (you may even get a couple converts). Let us know if you’re swinging by via email: lofton2nd@gmail.com

CLICK TO VIEW THE FACEBOOK EVENT PAGE

Holiday in the LOFT

HOLIDAYS IN THE LOFT

This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).

HOLIDAY SPECIAL | 25% OFF WHEN BOOKED BY 11/1/13

LOFTon2nd@gmail.com

Agnes’ Birthday

Amid the art showings and workshops, we occasionally take time to open our space for life events, such as birthdays, graduation parties, bachelor(ette) parties and more. Last week’s birthday party for 1 year old, Agnes, the daughter of Vintage Renewals owners, Maria and Chris, was a beautiful event full of laughter, excitement and some of the best food I’ve had in a while. We loved the make your own Bento Boxes and the Kawaii inspired theme. The photo booth, DIY Kawaii tees and glitter tattoos were a hit as well.

Photographer Kerry Sawyers of Move Me Photography caught some great shots…here’s a few that we just loved.

 

For more info on reserving the Loft for your upcoming life event, art show, workshop, photo/film shoot contact us.

To see more of Agnes’ photos…click here.

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Je M’appelle Artistry Photoshoot

Here is a preview from the Sunday’s Photoshoot by Photographer Shonny Isley from Je M’appelle Artistry & Make Up Artist Brandy Edwards.

Model: TiJahnni Newton | Photo: Shonny Isley | Make Up: Brandy Edwards

This was truly a 500Block Photoshoot. Photo Rentals by IE Photo Rentals, Photo Cove Rental by Twenty Miles East & Loft Rental by…us. Our space is available for photoshoots, filmings, workshops, small gatherings, art openings and much more.

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“Kai Streets” Photo Shoot by IE Photo Rentals

We love our neighbors, so when Andrew from IE Photo Rentals across the street asked if we were available for a photo shoot in the loft…I said of course. They brought in friend and LA cinematographer/photographer Kai Streets as part of their Artist Spotlight interview series. Check out the interview here and get to know Kai Streets & IE Photo Rentals.

If you are looking for a unique place to shoot (film or photography), we are more than happy to accommodate most requests. Call us and we can walk through the details. Our gallery/meeting space is also available for small workshops, gallery openings, and private gatherings.

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