Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Art Walk: Once A Girl Scout

March ArtWalk 2014 Large

 

The Loft is pleased to present 4 distinct artists, all who happen to be Girl Scout Alumnae. Sally Egan, Nicole Frazer, Shelley Bruce, and Samantha Montag. A night to honor women of courage, confidence and character.

Troop 2974 will be on hand with Girl Scout cookies (as well as down the street), so be prepared.

MARCH 8, 2014 | 6P-10P

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Art Walk: We Journey

WE JOURNEY AD1Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future. For the second year, we present a very special show, We Journey.

We are honored to present new art from Photographer Trellis Evans, Painter John Lee & Metal Sculpturer Dan Romero.

They will all be displaying BRAND NEW works, telling the story of people’s journey.

6p-10p February 8, 2014

Three loved artists, unveiling brand new work, all in one night. Their art will remain up for the duration of the month (by appointment only) and most pieces will be for sale (priced for all budgets). Come out and meet the artists.


Trellis EvansTrellis Evans of EvansEyePhotography is an editorial fashion photographer working with some of Los Angeles’ most beautiful talent. Last year Trellis made a trip to Ethiopia and was privileged to bring back a beautiful array of photos that warmly share the soul of those he came in contact with. Trellis will display both works side by side, exhibiting both the contrast and similarities of cultures. Both environments instinctly beautiful, yet both uniquely diverse.

John LeeJohn Lee, a seasoned photographer, is displaying a unique flag painting that will speaks of the pain, joy and perseverance many experience throughout the journey. John studied at the Memphis College of Art and is continuing his art education at the University of La Verne. John was co-owner of the innovative TwentyMilesEast gallery in Pomona, which was instrumental in bringing legendary African-American artists from around the globe, right here on our block.

Dan RomeroDan Romero, world-renown Metal Sculpturer, will be presenting a collection of new sculptures entitled “Busting Thru!” A collection of rebardoorknobs, angst and flight. Dan’s work is featured through Europe. Recently, he worked with various artists in Germany, serving as the US Ambassador. You can find his work locally at the Sam Maalof Museum, the 2nd Street Sculpture Park and in his private studio located at the Pomona Packing Plant.

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Art Walk: Legion of Gents

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Mencius said, “A man has to live with himself; so he should see to it that he is always good company.” A celebration of the art of being a gentleman via music, video, art, spirits and fashion.

 Artists

Amanda Allphin  - Photography  |  Shane Belcher – Photography

Christian Marotta – Pencil  |  Gus Quintana  - Painting

Entertainment

Music by Dj Sulcus (Electronica, Trap, HipHop)  |  Visuals by Major Gape

Vendors

Louis Gregory – selected vintage goods  |  More TBA

WHISKEY TASTING

JANUARY 11, 2014

6P-9P Art show  |  9P-12A Lounge

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Ugly Sweater Party

UGLY SWEATER PARTY 2013Join us in celebrating this holiday season by donning your tackiest holiday sweater, tie, vest, pants, or whatever else you can think of. An award will be presented for the most horrific attire to keep as bragging rights for years to come.

DECEMBER 17 from 7PM-10PM

Bring a bottle (wine, beer, whisky, nog, or cocoa) or dessert (pie, cheesecake, fruit tarts). Hey vegan/raw friends, feel free to show off (you may even get a couple converts). Let us know if you’re swinging by via email: lofton2nd@gmail.com

CLICK TO VIEW THE FACEBOOK EVENT PAGE

Downtown Halloween Get Down

Mosaic Pomona’s “Downtown Halloween GetDown” was a night of face painting, pumpkin carving and trick or treating around the galleries in Downtown Pomona’s Arts Colony. We opened our gallery to pass out a ton of candy and take a few family Halloween pictures, ending the night watching The Goonies in Thomas Plaza (thanks again to Mosaic Pomona).

The photos below are also on Facebook if you’d like to tag yourself HERE.

Holiday in the LOFT

HOLIDAYS IN THE LOFT

This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).

HOLIDAY SPECIAL | 25% OFF WHEN BOOKED BY 11/1/13

LOFTon2nd@gmail.com

ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.

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ART WALK: Meet the Swodecks

MEET THE SWODECKS webThis month, we bring you a very special treat. An intimate look into our lives/passions/humor/goals via art. We present, “Meet the Swodecks”. A group show with Joshua Swodeck, Chara Nicole Swodeck & Brooklyn Swodeck.

Joshua (39) has been painting and sketching since he was a young boy. He spends his days supporting and coaching clients in branding and marketing themselves. This time, he brings his sarcasm and wit to life via words on wood, canvas and old mattress springs.

Chara Nicole (33) is a gifted wedding & event designer and relishes in the creatively bringing client’s dreams to life. She will be displaying photography by Marlin Munoz from some of her weddings and creating a table so inviting, you’ll want to sit down and eat.

Brooklyn (7) has grown up around the arts. Whether singing, writing, sketching/painting or playing the djembe, she brings life and passion to everyone she comes in contact with. She will be displaying some abstract paintings on paper as well as a few surprises.

Come by and meet the family. Join us also, as Joshua & Chara celebrate 11 years married (nearly 15 years together).

Saturday, April 13, 2013

6p-10p

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Robert Morgan – A Seasoned Artist

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We are honored to host seasoned artist, Robert Morgan, 83 year old Australian painter and graphic artist, throughout the month of March. “The Works of Robert Morgan” opens during 2nd Saturday Art Walk, March 9th from 6p-10p and will remain available for private showings. The show closes March 30th 6p-9p for Collector’s Night. This exhibition represents the culmination of over 60 years worth of amazing stories encountered by Morgan. Robert Morgan will be present to share his tales and insight into his life as a seasoned artist on March 9th.

“It was a splendid place and time! I’m sure we didn’t realize it then – doesn’t every young boy have four miles of water frontage to play about and run all over, a great expanse of water over which to adventure on, a rowing club and sailing club and our own fleet of tin canoes?”

The artist grew up by the shores of Iron Cove Bay in the western suburbs of Sydney NSW, Australia. The bay is part of the estuary system that feeds into the Parramatta River and on towards and under the harbor bridge into Port Jackson, Sydney’s Harbor. Someone was always building a watercraft on one block or another in the area – sailing dinghies and canoes – but usually something more ambitious, 30ft to 40ft ocean-going yachts, which took years to complete. Some of his earliest attempts at self motivated drawing and painting involved subjects from there.

The artist continues, “My formal art education was pursued spasmodically during the between stints on newspapers, magazines, art studios, advertising agencies etc. I attended the Julian Ashton School of Fine Art under Henry Gibbons and Sydney School of Commercial Art with William Holman.”

“The arrival in Canada had been planned with my wife, initially as the first stage of a grand tour working trip around the world. I was able to continue development through several opportune job situations in the Vancouver BC and Toronto Ont. Areas. One of these last had enabled the development of skills in design and presentation. That in turn led to taking time out to study at the Instituto Allende and to paint full time for another semester in San Miguel de Allende Gto. Mexico.”

“When we came out of Mexico to the Los Angeles area – My wife, children and myself, the painting continued anyway, through to a series of large abstract works in synthetic media. Then it became apparent that it was time to move back into regular remunerative work. There followed several years of work on architectural graphics programs, mostly of the more pragmatic kind – until, I found myself assigned to design for a project utilizing more wall space than most artists would dream of handling in a whole lifetime.”

Rob’s years of painting must have been preparation for something. As a Designer within a large professional Architectural Office, he designed the graphic walls of the secure below plaza level spaces and other large walls of a large national bank. Total wall areas were in excess of 35,000 square feet!

It seemed he was on his way, but circumstances changed again and there followed several difficult but still interesting years. During that time, outside of some unforgettable projects which included directional graphics in the Los Angeles Zoo, he designed and coordinated an ambitious extension of the exhibits for the public tour of Lawry’s California Center. On a personal level, he also developed a modular panel system for large graphic walls. Conceptual Designs for exhibits at George C. Page Museum, La Brea Tar Finds, were produced, while consulting with the Architects of that project.

Across the road was Museum Square where he was also heavily involved in the revamp form Prudential Building that it once had been. He had also picked up on his association with Electrical Advertising – Park Plaza near Palos Verdes, Alamedas Bay Harbor at Long Beach, Studio City Plaza on Ventura Blvd., and Arbor Faire in Fresno area, are some of the new or ambitious makeovers which utilized his design skills as an employee or independent consultant.

On more recent painting efforts: The artist is quoted, “Since becoming even more aware of the strong painting themes manifest along Pacific Rim coasts, the focus of my painting activity has been the development of suitable techniques to exploit that material. That and the potential interchange between developed hand skills and refined technology is what excites me!”

Bio by Robert Morgan 2013

 

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Robert Morgan will be with us during 2nd Saturday Art Walk to discuss his work. We hope to see you there. This will be a very special show unlike any you have experienced here in Pomona.

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