Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Holiday in the LOFT

HOLIDAYS IN THE LOFT

This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).

HOLIDAY SPECIAL | 25% OFF WHEN BOOKED BY 11/1/13

LOFTon2nd@gmail.com

ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.

FLYER1

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Black History Month

Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future.

2nd Saturday Art Walk

Saturday, February 9th from 6-10pm we are proud to present the art of Nychole “Nikki” Owens, Demar Douglas & John Barge III.

“WE JOURNEY – A Black History Month Art Exhibit”

They will all be displaying BRAND NEW works. Nikki has been working tirelessly on some of the most amazing works she has done so far. Demar has been digging deep and has a few new pieces that we won’t even see until we hang them. John has a studio full of work he is relentless finishing in time for this show. This is a very special show and you will not want to miss it.

Three local artists…one night. Their art will remain up for the duration of the month and most pieces will be for sale (prints are available as well). Come out meet the artists.

Collector’s Night (Last Saturday Art Walk)

We will close our show with a very special “Collector’s Night” on Saturday, February 23, 2013 (Last Saturday) at 7PM.

View the Facebook Event Page

Demar Douglas

Nychole Owens

John Barge III

View our Facebook Event Page


Bernard RobertsBernard Roberts | Private Collection

Sunday, February 17, 2013 | 2PM to 5PM

We are honored to have with us in the LOFT, Boxing trainer and artifact collector, Bernard Roberts. A celebratory yet difficult look into Black American History.

Bernard has been collecting unique items for years and has graciously opened his collection of signed books, art, photographs and more to display in the LOFT.

His unique collection of books, artifacts, images and memorabilia promises to challenge us and solemnly look into our past as we press towards our future.

Many of these items are extremely rare and are not publicly on display.

View our Facebook Event Page

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Agnes’ Birthday

Amid the art showings and workshops, we occasionally take time to open our space for life events, such as birthdays, graduation parties, bachelor(ette) parties and more. Last week’s birthday party for 1 year old, Agnes, the daughter of Vintage Renewals owners, Maria and Chris, was a beautiful event full of laughter, excitement and some of the best food I’ve had in a while. We loved the make your own Bento Boxes and the Kawaii inspired theme. The photo booth, DIY Kawaii tees and glitter tattoos were a hit as well.

Photographer Kerry Sawyers of Move Me Photography caught some great shots…here’s a few that we just loved.

 

For more info on reserving the Loft for your upcoming life event, art show, workshop, photo/film shoot contact us.

To see more of Agnes’ photos…click here.

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This Weekend

like-minded-toy-driveLIKE MINDED

Saturday Morning from 9:30-11:30AM, the folks at Like Minded will be getting together for their monthly UNITE meeting. Young dreamers and entrepreneurs coming together with the common goal of living out their purpose in their world. They will be accepting new toys and children’s books to give away for the holidays. Justin Sapp, founder of Like Minded, will be speaking and inspiring the group.

The energy, focus, and physical nature of UNITE meetings are one of a kind. Participants will have no choice but to leave empowered, encouraged, and connected.

*It is the policy of LM to welcome everyone to UNITE without regards to appearance, religion, race, national origin, gender, or sexual orientation.

POTTERY PARTY

Isabella Hackerman

Saturday, December 15th, from 5 to 10PM, The LOFT by Chara Nicole hosts The Pottery Party by Isabella Hackerman.

Isabella Hackerman began creating unique pottery pieces at the age of fourteen in a Claremont High School ceramics class. She went on to study at Cal Poly University and later with a private studio. She is a gifted young artist and we are honored to host her for this one night only sale. This is not only an exhibit of her maturity in ceramics, particularly in the arena of porcelain and sculpture, but also an end of the year Pottery Party.

Come out and celebrate with Isabella. She is displaying near to one hundred pieces, all priced to sell. To see some of her unique pieces, visit her Pinterest at pinterest.com/isabellalarose.

AgnesA SPECIAL BIRTHDAY

We are proud to be hosting the first birthday of one of our newest members to the Pomona Arts Colony, little Agnes. This private party will surely be the talk of all kids. Happy birthday Agnes!

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Je M’appelle Artistry Photoshoot

Here is a preview from the Sunday’s Photoshoot by Photographer Shonny Isley from Je M’appelle Artistry & Make Up Artist Brandy Edwards.

Model: TiJahnni Newton | Photo: Shonny Isley | Make Up: Brandy Edwards

This was truly a 500Block Photoshoot. Photo Rentals by IE Photo Rentals, Photo Cove Rental by Twenty Miles East & Loft Rental by…us. Our space is available for photoshoots, filmings, workshops, small gatherings, art openings and much more.

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Where do Good Ideas Come From?

You have a great idea? We want to support you in seeing it accomplished. Whether it’s by providing space for you to meet with new clients or a space to teach; maybe a space to present your greatness to the world. That’s what we are here for. Talk to us. Tell us what you’re thinking.

909.547LOFT (5638)

LOFT@OpenBoxDesigns.com

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