Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Art Walk: Legion of Gents

LOG INSTA

Mencius said, “A man has to live with himself; so he should see to it that he is always good company.” A celebration of the art of being a gentleman via music, video, art, spirits and fashion.

 Artists

Amanda Allphin  – Photography  |  Shane Belcher – Photography

Christian Marotta – Pencil  |  Gus Quintana  – Painting

Entertainment

Music by Dj Sulcus (Electronica, Trap, HipHop)  |  Visuals by Major Gape

Vendors

Louis Gregory – selected vintage goods  |  More TBA

WHISKEY TASTING

JANUARY 11, 2014

6P-9P Art show  |  9P-12A Lounge

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Downtown Halloween Get Down

Mosaic Pomona’s “Downtown Halloween GetDown” was a night of face painting, pumpkin carving and trick or treating around the galleries in Downtown Pomona’s Arts Colony. We opened our gallery to pass out a ton of candy and take a few family Halloween pictures, ending the night watching The Goonies in Thomas Plaza (thanks again to Mosaic Pomona).

The photos below are also on Facebook if you’d like to tag yourself HERE.

Holiday in the LOFT

HOLIDAYS IN THE LOFT

This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).

HOLIDAY SPECIAL | 25% OFF WHEN BOOKED BY 11/1/13

LOFTon2nd@gmail.com

ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.

FLYER1

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Black History Month

Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future.

2nd Saturday Art Walk

Saturday, February 9th from 6-10pm we are proud to present the art of Nychole “Nikki” Owens, Demar Douglas & John Barge III.

“WE JOURNEY – A Black History Month Art Exhibit”

They will all be displaying BRAND NEW works. Nikki has been working tirelessly on some of the most amazing works she has done so far. Demar has been digging deep and has a few new pieces that we won’t even see until we hang them. John has a studio full of work he is relentless finishing in time for this show. This is a very special show and you will not want to miss it.

Three local artists…one night. Their art will remain up for the duration of the month and most pieces will be for sale (prints are available as well). Come out meet the artists.

Collector’s Night (Last Saturday Art Walk)

We will close our show with a very special “Collector’s Night” on Saturday, February 23, 2013 (Last Saturday) at 7PM.

View the Facebook Event Page

Demar Douglas

Nychole Owens

John Barge III

View our Facebook Event Page


Bernard RobertsBernard Roberts | Private Collection

Sunday, February 17, 2013 | 2PM to 5PM

We are honored to have with us in the LOFT, Boxing trainer and artifact collector, Bernard Roberts. A celebratory yet difficult look into Black American History.

Bernard has been collecting unique items for years and has graciously opened his collection of signed books, art, photographs and more to display in the LOFT.

His unique collection of books, artifacts, images and memorabilia promises to challenge us and solemnly look into our past as we press towards our future.

Many of these items are extremely rare and are not publicly on display.

View our Facebook Event Page

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PlanetZaya Filming with Musician Caleb Quaye

Elton John & Caleb Quaye

I received a call from cinematographer Jonathan Pascual from PlanetZaya about filming a musician in the Loft. He and his crew, including Emmy Award winning producer, Valerie Tucker rolled through for a two camera shoot. They even brought a jib.

They brought Caleb Quaye, his Stratocaster and a small Marshall amp. Caleb has a worldwide reputation as a signature lead guitar player since the late 60’s and early 70’s. He is known most notably as Elton John’s original lead guitarist having played on all the “early stuff”, as well as numerous studio sessions for many other name artists, such as Harry Nilsson, Beach Boys, Mick JaggerJoan Baez, Al Kooper, David Foster, John Klemmer, Eddie HendersonDusty Springfield, Liza Minnelli, Brenda Russell, Ralph McTell, Pete Townsend, The Troggs, Hall & Oates.

Caleb is working on a documentary project to coincide with his recent book, telling his story and the history made throughout the years working with music legends.

Here’s the trailer:

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Where do Good Ideas Come From?

You have a great idea? We want to support you in seeing it accomplished. Whether it’s by providing space for you to meet with new clients or a space to teach; maybe a space to present your greatness to the world. That’s what we are here for. Talk to us. Tell us what you’re thinking.

909.547LOFT (5638)

LOFT@OpenBoxDesigns.com

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