Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Art Walk: Vicky Thomas

Vicky Thomas | Jewelry / Sculpture / Watercolor

Screen shot 2014-06-10 at 10.24.49 AMVicky began her career in jewelry making in a high school class at Claremont High, and then went on to earn her Associates Degree in Commercial and Fine Arts from Citrus College. She has worked as a production hand design jeweler at Figg Jewelry, a company serving stores such as Nordstrom’s and Macy’s. Additionally, She has shown her artwork in mixed media at galleries, stores, and libraries. Vicky has been twice honored by the Friends of Pomona Library as a Master Artist. In 1997, she began teaching at Tri-Community Adult Education as a wire wrap jewelry teacher and expanded her classes to include lapidary, silversmithing and bead stringing. She has taught art through the DA Center for the Arts community outreach program, Artlink, and also taught jewelry making at Hacienda – La Puente Adult education and after school programs for the
Ontario-Montclair School District. Vicky also works as a teaching aid to special need students throughout LA County.

Vicky Thomas will be doing a one night show at the LOFT during Second Saturday Art Walk. She will be showcasing and selling her handmade jewelry, as well as a handful of various mixed media art pieces.

Saturday, June 14, 2013 | 6-9PM

543 WEST 2ND STREET, DOWNTOWN POMONA, 91766

 

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Art Walk: POLYchromatic

DeMonteverde AdMay is Student Art Month and the Loft is proud to showcase Sarah DeMonteverde, a student at Azusa Pacific University

A reflection of passion for expression, heritage and diverse colors envisioned through the creative process. Polynesian influenced work, embracing color theory and movement, paired with a live performance of traditional Polynesian dance.

Sarah DeMonteverde

Sarah DeMonteverde

Currently a first-year student at Azusa Pacific University, Sarah DeMonteverde is beginning her second year in the Fall of this year. Majoring in Graphic Design, with a passion to help serve in illustrating for a cause; aiding those who want or need more of a voice culturally, spiritually, or even just personally.

Creativity has always been a strongly rooted part of Sarah’s life, but it wasn’t until she started dancing Polynesian dance that she realized how vast her passion for the arts was, as well as the love I had for intertwining culture with fine art. Though not Polynesian, Sarah has made it a point to embrace the culture with an open mind, and a willing artisan’s heart to create her own style that is influenced by both roots of the tradition of the Pacific, and ideas for the future. Whether through the making of art on a canvas, or dancing to colorful rhythms, Sarah expresses wholly her deepest thoughts and understanding of what this life has to offer.

All art is priced to sell, including prints. Perfect for a Mother’s Day gift ;)

SATURDAY, MAY 10TH 6-10P

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Art Walk: Once A Girl Scout

March ArtWalk 2014 Large

 

The Loft is pleased to present 4 distinct artists, all who happen to be Girl Scout Alumnae. Sally Egan, Nicole Frazer, Shelley Bruce, and Samantha Montag. A night to honor women of courage, confidence and character.

Troop 2974 will be on hand with Girl Scout cookies (as well as down the street), so be prepared.

MARCH 8, 2014 | 6P-10P

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Art Walk: Legion of Gents

LOG INSTA

Mencius said, “A man has to live with himself; so he should see to it that he is always good company.” A celebration of the art of being a gentleman via music, video, art, spirits and fashion.

 Artists

Amanda Allphin  – Photography  |  Shane Belcher – Photography

Christian Marotta – Pencil  |  Gus Quintana  – Painting

Entertainment

Music by Dj Sulcus (Electronica, Trap, HipHop)  |  Visuals by Major Gape

Vendors

Louis Gregory – selected vintage goods  |  More TBA

WHISKEY TASTING

JANUARY 11, 2014

6P-9P Art show  |  9P-12A Lounge

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Art Walk: George Pulido

Saturday, November 9, 2013 6pm-10pm



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George Pulido

George Pulido was born in Los Angeles and raised in the San Gabriel Valley. George first expressed himself through skateboarding and poetry. At the age of 18 it was with a paintbrush and the encouragement of his best friend, Damon Shindler, that George found his motivation to avoid the pitfalls of his surroundings and set his sights on higher goals.
Before long, he found an audience that was drawn to his work as an artist, and the interest of local collectors/investors allowed him to earn a living on his paintings. With the growing attention of art investors, he began to make a name for himself in the art community throughout the Los Angeles area.

As a newly established local artist, George then made the decision to tour parts of Europe—where he was inspired by the environment, architecture, and cultural vibrancy and incorporated it into his paintings. For months George worked closely with art collectors in Spain who were intrigued by his work.

George PulidoToday, George prides himself in doing freelance work centered in Southern California. His art can be seen, and has been featured, in various galleries and group showings locally. George’s paintings have also appeared in a number of Hollywood’s popular TV series including “Law and Order” and “Saving Grace” as well as films such as “Yes Man”. In his spare time, George has also given lectures at local colleges that motivate young, aspiring artists to challenge their imagination to reach new heights and explore their own means of self expression.

George is currently a featured artist in his local community, where he has his own gallery open to the public.

We all possess unique talents granted to us from above. My art is a gift from God, and I want nothing more than to share that gift with you.” –George Pulido

Skill & Skin

BEAUTY AND CHARM_SKIN AND SKILL v2

Saturday, November 16, 2013 from 5:00 PM to 9:00 PM (PST)

REGISTER NOW skillandskinbcartistry.eventbrite.com

Beauty & Charm Artistry presents: Skill & Skin! Come learn from industry, professional make-up artists, Clarisa Ulloa-Martinez and Erika Martinez as they share their beauty tricks & secrets they have accumulated over years of experience. A night out for those interested in polishing up their make-up skills, pampering their skin and shopping current beauty & fashion trends.*Mix & Mingle in a private Art Studio, secretly tucked away in the Art District of Downtown Pomona

*Refreshments & hors d’oeuvre’s provided

*Beauty Secrets

*Beauty Workshops covering: Lash application, eyeliner application, contouring, skin prep & much more!

*Experience the launch of Beauty & Charm’s new lip color line!

*Skincare, Skinny wraps & boutique shopping

*Event & appointment bookings

Note:

Dare to bare your skin to follow along, Clarisa Ulloa-Martinez during the skin care workshop.

Bring your personal make-up bag to follow along Erika Martinez during the make up workshop for hands on training.

We can’t wait to see you there!

Love,

Beauty & Charm Artistry

“Charm is deceitful and beauty is passing, but a woman who fears the LORD, she shall be praised.” Prov 31:30

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Art Walk: Urban Alchemy : Da Vinci [meets] Basquiat

JelaniUrban Alchemy : Da Vinci [meets] Basquiat with artist Jelani Ticum Lateef utilizes a figurative process to bring forth his vision of an overwhelming prevalent spiritual influence throughout the universe…the symbolic relationship between the celestial realm and the Urban Alchemist.

Friday, September 13 at 7:00p for the opening of the exhibit with live performance artists: Capoeira Angola Inland Empire, KenBts, Ta’raach, Judah1, The Catchatones.

Saturday, September 14 at 6:00p we open for Pomona 2nd Saturday Art Walk (over 40 galleries). Come experience and support.

Saturday, October 13 at 6:00p we close this show during October’s Pomona 2nd Saturday Art Walk (over 40 galleries). A last chance to see Jelani’s work on our walls and take one (or three) home with you. 

Jelani Ticum Lateef‘s art will be for sale and you can also visit our new Gift Shoppe.

View the complete show and pricing NOW

Urban Alchemy

Art Walk: “Paperwork” with Fred One Litch

Fred One LitchThe LOFT is pleased to present Paperwork by Fred One Litch on Friday, June 7th with an opening reception from 6:00 – 10:00pm. The show will run from Friday, June 7th, 2013 until Saturday June 29th, 2013 and be open 6/7, 6/8 (Art Walk), 6/29 and by appointment.

The California-based Fred One Litch presents meticulously crafted, precisely cut-and-pasted paper collages fabricated from his vast personal accumulation of vintage books, magazines and paper detritus. The intimately scaled collages are the artist’s attempt “to press pause” from the onslaught of visual imagery incurred in daily life “and offer up a chance for the viewer to draw the conclusion as to the exact meaning.” Many of the pieces were recently shown in a joint exhibit at the Maxwell Colette Gallery in Chicago.

Fred One Litch is a self taught artist born and raised in Los Angeles CA, as a youth he grew up skateboarding and writing graffiti. At the age of twenty and the urging of his now wife, he began his passion with and love for art. Formerly a painter now working solely with collage and mixed media he attempts to make sense of the collected paper he accumulates. He is married with two small children and maintains a home studio in La Verne, CA.
Artist Links-
Fred One Litch will be on hand both Friday, June 7th and Saturday, June 8th (during Art Walk).
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ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.

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