Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Regular Rates start at $65/hr (2 hr min) or $250/Half day (4 hr). Book a half day and receive a $25 Gift Card to IE Photo Rentals (across the street). 20% off for students at a community college or 4 year university. (Need a current schedule of classes).

Standard portraiture, boudoir, fashion, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas

Art Walk: Once A Girl Scout

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The Loft is pleased to present 4 distinct artists, all who happen to be Girl Scout Alumnae. Sally Egan, Nicole Frazer, Shelley Bruce, and Samantha Montag. A night to honor women of courage, confidence and character.

Troop 2974 will be on hand with Girl Scout cookies (as well as down the street), so be prepared.

MARCH 8, 2014 | 6P-10P

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Art Walk: Legion of Gents

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Mencius said, “A man has to live with himself; so he should see to it that he is always good company.” A celebration of the art of being a gentleman via music, video, art, spirits and fashion.

 Artists

Amanda Allphin  - Photography  |  Shane Belcher – Photography

Christian Marotta – Pencil  |  Gus Quintana  - Painting

Entertainment

Music by Dj Sulcus (Electronica, Trap, HipHop)  |  Visuals by Major Gape

Vendors

Louis Gregory – selected vintage goods  |  More TBA

WHISKEY TASTING

JANUARY 11, 2014

6P-9P Art show  |  9P-12A Lounge

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Art Walk: George Pulido

Saturday, November 9, 2013 6pm-10pm



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George Pulido

George Pulido was born in Los Angeles and raised in the San Gabriel Valley. George first expressed himself through skateboarding and poetry. At the age of 18 it was with a paintbrush and the encouragement of his best friend, Damon Shindler, that George found his motivation to avoid the pitfalls of his surroundings and set his sights on higher goals.
Before long, he found an audience that was drawn to his work as an artist, and the interest of local collectors/investors allowed him to earn a living on his paintings. With the growing attention of art investors, he began to make a name for himself in the art community throughout the Los Angeles area.

As a newly established local artist, George then made the decision to tour parts of Europe—where he was inspired by the environment, architecture, and cultural vibrancy and incorporated it into his paintings. For months George worked closely with art collectors in Spain who were intrigued by his work.

George PulidoToday, George prides himself in doing freelance work centered in Southern California. His art can be seen, and has been featured, in various galleries and group showings locally. George’s paintings have also appeared in a number of Hollywood’s popular TV series including “Law and Order” and “Saving Grace” as well as films such as “Yes Man”. In his spare time, George has also given lectures at local colleges that motivate young, aspiring artists to challenge their imagination to reach new heights and explore their own means of self expression.

George is currently a featured artist in his local community, where he has his own gallery open to the public.

We all possess unique talents granted to us from above. My art is a gift from God, and I want nothing more than to share that gift with you.” –George Pulido

Skill & Skin

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Saturday, November 16, 2013 from 5:00 PM to 9:00 PM (PST)

REGISTER NOW skillandskinbcartistry.eventbrite.com

Beauty & Charm Artistry presents: Skill & Skin! Come learn from industry, professional make-up artists, Clarisa Ulloa-Martinez and Erika Martinez as they share their beauty tricks & secrets they have accumulated over years of experience. A night out for those interested in polishing up their make-up skills, pampering their skin and shopping current beauty & fashion trends.*Mix & Mingle in a private Art Studio, secretly tucked away in the Art District of Downtown Pomona

*Refreshments & hors d’oeuvre’s provided

*Beauty Secrets

*Beauty Workshops covering: Lash application, eyeliner application, contouring, skin prep & much more!

*Experience the launch of Beauty & Charm’s new lip color line!

*Skincare, Skinny wraps & boutique shopping

*Event & appointment bookings

Note:

Dare to bare your skin to follow along, Clarisa Ulloa-Martinez during the skin care workshop.

Bring your personal make-up bag to follow along Erika Martinez during the make up workshop for hands on training.

We can’t wait to see you there!

Love,

Beauty & Charm Artistry

“Charm is deceitful and beauty is passing, but a woman who fears the LORD, she shall be praised.” Prov 31:30

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Art Walk: Urban Alchemy : Da Vinci [meets] Basquiat

JelaniUrban Alchemy : Da Vinci [meets] Basquiat with artist Jelani Ticum Lateef utilizes a figurative process to bring forth his vision of an overwhelming prevalent spiritual influence throughout the universe…the symbolic relationship between the celestial realm and the Urban Alchemist.

Friday, September 13 at 7:00p for the opening of the exhibit with live performance artists: Capoeira Angola Inland Empire, KenBts, Ta’raach, Judah1, The Catchatones.

Saturday, September 14 at 6:00p we open for Pomona 2nd Saturday Art Walk (over 40 galleries). Come experience and support.

Saturday, October 13 at 6:00p we close this show during October’s Pomona 2nd Saturday Art Walk (over 40 galleries). A last chance to see Jelani’s work on our walls and take one (or three) home with you. 

Jelani Ticum Lateef‘s art will be for sale and you can also visit our new Gift Shoppe.

View the complete show and pricing NOW

Urban Alchemy

Art Walk: “Paperwork” with Fred One Litch

Fred One LitchThe LOFT is pleased to present Paperwork by Fred One Litch on Friday, June 7th with an opening reception from 6:00 – 10:00pm. The show will run from Friday, June 7th, 2013 until Saturday June 29th, 2013 and be open 6/7, 6/8 (Art Walk), 6/29 and by appointment.

The California-based Fred One Litch presents meticulously crafted, precisely cut-and-pasted paper collages fabricated from his vast personal accumulation of vintage books, magazines and paper detritus. The intimately scaled collages are the artist’s attempt “to press pause” from the onslaught of visual imagery incurred in daily life “and offer up a chance for the viewer to draw the conclusion as to the exact meaning.” Many of the pieces were recently shown in a joint exhibit at the Maxwell Colette Gallery in Chicago.

Fred One Litch is a self taught artist born and raised in Los Angeles CA, as a youth he grew up skateboarding and writing graffiti. At the age of twenty and the urging of his now wife, he began his passion with and love for art. Formerly a painter now working solely with collage and mixed media he attempts to make sense of the collected paper he accumulates. He is married with two small children and maintains a home studio in La Verne, CA.
Artist Links-
Fred One Litch will be on hand both Friday, June 7th and Saturday, June 8th (during Art Walk).
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ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.

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ART WALK: Meet the Swodecks

MEET THE SWODECKS webThis month, we bring you a very special treat. An intimate look into our lives/passions/humor/goals via art. We present, “Meet the Swodecks”. A group show with Joshua Swodeck, Chara Nicole Swodeck & Brooklyn Swodeck.

Joshua (39) has been painting and sketching since he was a young boy. He spends his days supporting and coaching clients in branding and marketing themselves. This time, he brings his sarcasm and wit to life via words on wood, canvas and old mattress springs.

Chara Nicole (33) is a gifted wedding & event designer and relishes in the creatively bringing client’s dreams to life. She will be displaying photography by Marlin Munoz from some of her weddings and creating a table so inviting, you’ll want to sit down and eat.

Brooklyn (7) has grown up around the arts. Whether singing, writing, sketching/painting or playing the djembe, she brings life and passion to everyone she comes in contact with. She will be displaying some abstract paintings on paper as well as a few surprises.

Come by and meet the family. Join us also, as Joshua & Chara celebrate 11 years married (nearly 15 years together).

Saturday, April 13, 2013

6p-10p

VIEW THE FACEBOOK EVENT PAGE

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Robert Morgan – A Seasoned Artist

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We are honored to host seasoned artist, Robert Morgan, 83 year old Australian painter and graphic artist, throughout the month of March. “The Works of Robert Morgan” opens during 2nd Saturday Art Walk, March 9th from 6p-10p and will remain available for private showings. The show closes March 30th 6p-9p for Collector’s Night. This exhibition represents the culmination of over 60 years worth of amazing stories encountered by Morgan. Robert Morgan will be present to share his tales and insight into his life as a seasoned artist on March 9th.

“It was a splendid place and time! I’m sure we didn’t realize it then – doesn’t every young boy have four miles of water frontage to play about and run all over, a great expanse of water over which to adventure on, a rowing club and sailing club and our own fleet of tin canoes?”

The artist grew up by the shores of Iron Cove Bay in the western suburbs of Sydney NSW, Australia. The bay is part of the estuary system that feeds into the Parramatta River and on towards and under the harbor bridge into Port Jackson, Sydney’s Harbor. Someone was always building a watercraft on one block or another in the area – sailing dinghies and canoes – but usually something more ambitious, 30ft to 40ft ocean-going yachts, which took years to complete. Some of his earliest attempts at self motivated drawing and painting involved subjects from there.

The artist continues, “My formal art education was pursued spasmodically during the between stints on newspapers, magazines, art studios, advertising agencies etc. I attended the Julian Ashton School of Fine Art under Henry Gibbons and Sydney School of Commercial Art with William Holman.”

“The arrival in Canada had been planned with my wife, initially as the first stage of a grand tour working trip around the world. I was able to continue development through several opportune job situations in the Vancouver BC and Toronto Ont. Areas. One of these last had enabled the development of skills in design and presentation. That in turn led to taking time out to study at the Instituto Allende and to paint full time for another semester in San Miguel de Allende Gto. Mexico.”

“When we came out of Mexico to the Los Angeles area – My wife, children and myself, the painting continued anyway, through to a series of large abstract works in synthetic media. Then it became apparent that it was time to move back into regular remunerative work. There followed several years of work on architectural graphics programs, mostly of the more pragmatic kind – until, I found myself assigned to design for a project utilizing more wall space than most artists would dream of handling in a whole lifetime.”

Rob’s years of painting must have been preparation for something. As a Designer within a large professional Architectural Office, he designed the graphic walls of the secure below plaza level spaces and other large walls of a large national bank. Total wall areas were in excess of 35,000 square feet!

It seemed he was on his way, but circumstances changed again and there followed several difficult but still interesting years. During that time, outside of some unforgettable projects which included directional graphics in the Los Angeles Zoo, he designed and coordinated an ambitious extension of the exhibits for the public tour of Lawry’s California Center. On a personal level, he also developed a modular panel system for large graphic walls. Conceptual Designs for exhibits at George C. Page Museum, La Brea Tar Finds, were produced, while consulting with the Architects of that project.

Across the road was Museum Square where he was also heavily involved in the revamp form Prudential Building that it once had been. He had also picked up on his association with Electrical Advertising – Park Plaza near Palos Verdes, Alamedas Bay Harbor at Long Beach, Studio City Plaza on Ventura Blvd., and Arbor Faire in Fresno area, are some of the new or ambitious makeovers which utilized his design skills as an employee or independent consultant.

On more recent painting efforts: The artist is quoted, “Since becoming even more aware of the strong painting themes manifest along Pacific Rim coasts, the focus of my painting activity has been the development of suitable techniques to exploit that material. That and the potential interchange between developed hand skills and refined technology is what excites me!”

Bio by Robert Morgan 2013

 

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Robert Morgan will be with us during 2nd Saturday Art Walk to discuss his work. We hope to see you there. This will be a very special show unlike any you have experienced here in Pomona.

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