Weddings in the Loft

WEDDINGS IN THE LOFTJamie & Jon - Wedding in the LoftOur primary focus is to provide exceptional services for a highly enjoyable experience for you and your guests. We specialize in small weddings, and respect the preference for simplicity of many couples who decide to plan small. We are especially connected with independent and local artisans to craft custom details for our in-house decor collection.

It is an ideal location for smaller gatherings, and especially suited for for non-traditional, creative, urban, offbeat and vintage style weddings and events.

Chara Nicole (co-owner of the Loft) is a Certified Wedding Consultant and Event Designer with in over 11 years of experience and hundreds of successful weddings and events produced. Her uncompromising eye for detail and “out of the box” thinking guarantees your event will be handled with experience and expertise. She specializes in creating events for her clients that exude their personality and exceed their expectations. Visit CharaNicole.com to learn more.

CEREMONY IN THE LOFT

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Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


PRICING & HOLD REQUEST

Standard portraiture, boudoir, fashion, editorial, children, wedding, engagement, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot. Tell them LOFTon2nd sent you.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open, Eduardo Ceballos, Eric McFarland, Patrizha Va-Ra, Tammie TerVeen, Amy Salessi

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas, Alexa H. with Zuri Models, Shelley Bruce, Erika Fermina, Jessica Weaver

Grad Parties

Grad instaCongratulations to the many students who’ve worked hard and spent countless hours finishing up papers, service hours, internships and whatever else was needed to be able to walk across a stage and receive your degree, diploma, or certificate.

We welcome you to celebrate your graduation & commencement with us at the LOFT. Book soon so you we can hold your date and time.

View PRICING here

Fill out your online HOLD Request here

Cal Poly Pomona, University of La Verne, Western University of Health Sciences, Mount San Antonio College, Citrus College, Chaffey College, Cal State Fullerton, Cal State Riverside, Cal State San Bernadino, USC, UCLA, APU, Azusa Pacific University, Life Pacifc University, Pomona College, Keck Graduate Institute of Applied Life Sciences, Claremont Graduate University, Scripps College, Claremont McKenna College, Harvey Mudd College, Pitzer College, Claremont School of Theology, Claremont Lincoln, Claremont High, Pomona High, Pomona Catholic, Garey High, Ganesha High, Ranch Hills, Village Academy, School of Arts and Enterprise, Bonita High, Damien High, San Antonio High, Chino Hills High
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Behind the Scenes

trueblood_logoHBO True Blood began staging the block last week (3 days of set up) for today’s scene. On the set is Anna Paquin as Sookie Stackhouse and Sam Trammell as Sam Merlotte.

They are filming the rest of the day and striking the set tomorrow to move up the street in nearby Linocln Park.

Enjoy some of the behind the scenes photos taken from the LOFT, as well a quick video of Sookie and Sam (along with the Sherrifs) walking along Downtown Pomona’s 2nd Street Arts Colony.

Ugly Sweater Party

UGLY SWEATER PARTY 2013Join us in celebrating this holiday season by donning your tackiest holiday sweater, tie, vest, pants, or whatever else you can think of. An award will be presented for the most horrific attire to keep as bragging rights for years to come.

DECEMBER 17 from 7PM-10PM

Bring a bottle (wine, beer, whisky, nog, or cocoa) or dessert (pie, cheesecake, fruit tarts). Hey vegan/raw friends, feel free to show off (you may even get a couple converts). Let us know if you’re swinging by via email: lofton2nd@gmail.com

CLICK TO VIEW THE FACEBOOK EVENT PAGE

Henry & 9th Launch

We were honored last night to host the launch of Henry & 9th, a men’s accessory company featuring a new line of gentleman’s pocket squares. The Loft was full of dapper gentleman and dashing ladies toasting the future success of Jeremy Hunter, founder of Henry & 9th.

“Clothes make the man.  Naked people have little or no influence on society” – Samuel Langhorne Clemens (aka Mark Twain)

Such words underscore a universal truism:  a person’s sense of style merits the attention of others.  Thus, at Henry and 9th, we believe that even the smallest detail – yes, something as simple as an accessory – can make a substantial impression.

Inspired by the eclectic style of Red Hook, Brooklyn, USA, our company blends contemporary style with the classic suiting standards that have withstood the test of time.  Thus, whether you prefer the flare of bold patterns, or the conservative appeal of classic solids, we are confident you will find the right design to accentuate your suiting preference.

Yes, details matter.  Prepare to make an impression based on your individuality and sense of style.  In the end, accessorize your wardrobe with a view toward making an impression.

HENRYand9TH.com

SAVE THE DATE: Open House

SAVE THE DATE gold

It has been quite a journey since we opened the doors to The LOFT.   We have had more than 20 Art Exhibits, 2 Weddings, several Birthday Parties & Celebrations, Product Launch parties, Workshops, tons of Photo Shoots and even a few Film Shoots.

Come celebrate with us and help say a BIG THANK YOU to all those who have gotten us this far.

More info to follow…

Skill & Skin

BEAUTY AND CHARM_SKIN AND SKILL v2

Saturday, November 16, 2013 from 5:00 PM to 9:00 PM (PST)

REGISTER NOW skillandskinbcartistry.eventbrite.com

Beauty & Charm Artistry presents: Skill & Skin! Come learn from industry, professional make-up artists, Clarisa Ulloa-Martinez and Erika Martinez as they share their beauty tricks & secrets they have accumulated over years of experience. A night out for those interested in polishing up their make-up skills, pampering their skin and shopping current beauty & fashion trends.*Mix & Mingle in a private Art Studio, secretly tucked away in the Art District of Downtown Pomona

*Refreshments & hors d’oeuvre’s provided

*Beauty Secrets

*Beauty Workshops covering: Lash application, eyeliner application, contouring, skin prep & much more!

*Experience the launch of Beauty & Charm’s new lip color line!

*Skincare, Skinny wraps & boutique shopping

*Event & appointment bookings

Note:

Dare to bare your skin to follow along, Clarisa Ulloa-Martinez during the skin care workshop.

Bring your personal make-up bag to follow along Erika Martinez during the make up workshop for hands on training.

We can’t wait to see you there!

Love,

Beauty & Charm Artistry

“Charm is deceitful and beauty is passing, but a woman who fears the LORD, she shall be praised.” Prov 31:30

Continue reading “Skill & Skin”

Downtown Halloween Get Down

Mosaic Pomona’s “Downtown Halloween GetDown” was a night of face painting, pumpkin carving and trick or treating around the galleries in Downtown Pomona’s Arts Colony. We opened our gallery to pass out a ton of candy and take a few family Halloween pictures, ending the night watching The Goonies in Thomas Plaza (thanks again to Mosaic Pomona).

The photos below are also on Facebook if you’d like to tag yourself HERE.

Holiday in the LOFT

HOLIDAYS IN THE LOFT

This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).

HOLIDAY SPECIAL | 25% OFF WHEN BOOKED BY 11/1/13

LOFTon2nd@gmail.com