Loft Wedding: Ciara & Jake

Another beautiful ceremony & reception in the Loft. Congratulations to Ciara & Jake on their new marriage. Designed by our very own Chara Nicole, Wedding Designer.  Rentals by Circa Vintage Rentals. Music by grammy award winning Composer & Trumpter Willie Murillo & Becky Martin-Murrillo (Vocalist with Jazz legend Arturo Sandoval. Floral arrangements, bouquets, and garters by Raulie V StudioCooking Mercado provided the farm fresh catering for the event. Shout out to Some Crust Bakery for the vegan cake, and Divine Dips Vegan Ice Cream for the ice cream. Photography by the fabulous Rich & Vanessa Mora of Mora Creative Studio. Here’s a few shots (see the rest on Mora Creative’s site HERE)…


Anniversary Shoot

StoryboardWedding.comIf you think your one year anniversary shouldn’t be something to truly celebrate, today’s unbelievably sweet loft wedding anniversary session will make you a believer!  California wedding photographer Peterson Design & Photography went to task creating a unique little world for Marissa & Nathan Richey to celebrate in our Loft with many of the details crafted by her own hand!  The Loft on 2nd, an urban loft wedding venue that is flooded with light and filled with vintage furniture pieces, was a gorgeous backdrop, helping to direct the vintage wedding decor.  Paper elements like tassel garlands & origami hearts paid perfect homage to the one year wedding anniversary gift of paper, while details like gold rim champagne flutes & wooden derived florals supplied the spunk!  While the scene at this one year anniversary come styled loft wedding was quirky perfection, it was Marissa & Nathan’s uncontainable sweetness that put it over the top!  Perhaps this little gem will have your wheels turning when your own anniversary comes rolling around! Their shoot was recently featured on Storyboard Weddings…see it now.



Test Shoot | July2015

Photo Cred: @itsfact • Model: Noah • Art Direction: @lovecharanicole

We asked our friends over at IE Photo Rentals to judge the best photo from the July 12, 2015 TestShoot in the Loft. The photo above, by Tram Patam, won. Congratulations Tram, you won a 2 hour Weekday Photo Rental in the Loft ($300 value).

Special thanks to our local clothing stores SHOP by John Michael Villa, Debutante Clothing, Bay2LA, and Vintage Renewals for styling our models, and to Chara Nicole for the set designs. Also, thanks to Trellis Evans of Evans Eye Photography for stopping by and providing some great tips during the shoot.

Overall, all the photographers had a great time and took some great photos. Here is a collection of some of the other shots from the day. To see all the current shots, use the tag #LOFTon2ndTEST on instagram or CLICK HERE.

Art Walk: SMILE by Brooklyn Joy

smileThis Saturday, April 11, is the Pomona Art Walk and LOFTon2nd is proud to feature “Smile” – a Photography Exhibit by Brooklyn Joy.

Brooklyn is 9 years old and has captured an array of smiles from throughout the Downtown Pomona Arts Colony for this show.

Perception is everything. Downtown Pomona is beautiful. View the Arts Colony from the perspective of a 9 year resident. See the beauty she sees every day in the smiles of her neighbors, in the community she calls home.

Life Adjacent is a documentary short web series that tells first-person stories that paint the larger picture of our LA neighborhood: community.

Episode 11 features Brooklyn Joy (daughter of LOFTon2nd owners Josh & Chara). Check it out.

Art Walk: We Journey

WE JOURNEY AD1Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future. For the second year, we present a very special show, We Journey.

We are honored to present new art from Photographer Trellis Evans, Painter John Lee & Metal Sculpturer Dan Romero.

They will all be displaying BRAND NEW works, telling the story of people’s journey.

6p-10p February 8, 2014

Three loved artists, unveiling brand new work, all in one night. Their art will remain up for the duration of the month (by appointment only) and most pieces will be for sale (priced for all budgets). Come out and meet the artists.

Trellis EvansTrellis Evans of EvansEyePhotography is an editorial fashion photographer working with some of Los Angeles’ most beautiful talent. Last year Trellis made a trip to Ethiopia and was privileged to bring back a beautiful array of photos that warmly share the soul of those he came in contact with. Trellis will display both works side by side, exhibiting both the contrast and similarities of cultures. Both environments instinctly beautiful, yet both uniquely diverse.

John LeeJohn Lee, a seasoned photographer, is displaying a unique flag painting that will speaks of the pain, joy and perseverance many experience throughout the journey. John studied at the Memphis College of Art and is continuing his art education at the University of La Verne. John was co-owner of the innovative TwentyMilesEast gallery in Pomona, which was instrumental in bringing legendary African-American artists from around the globe, right here on our block.

Dan RomeroDan Romero, world-renown Metal Sculpturer, will be presenting a collection of new sculptures entitled “Busting Thru!” A collection of rebardoorknobs, angst and flight. Dan’s work is featured through Europe. Recently, he worked with various artists in Germany, serving as the US Ambassador. You can find his work locally at the Sam Maalof Museum, the 2nd Street Sculpture Park and in his private studio located at the Pomona Packing Plant.

Enhanced by Zemanta

Behind the Scenes

trueblood_logoHBO True Blood began staging the block last week (3 days of set up) for today’s scene. On the set is Anna Paquin as Sookie Stackhouse and Sam Trammell as Sam Merlotte.

They are filming the rest of the day and striking the set tomorrow to move up the street in nearby Linocln Park.

Enjoy some of the behind the scenes photos taken from the LOFT, as well a quick video of Sookie and Sam (along with the Sherrifs) walking along Downtown Pomona’s 2nd Street Arts Colony.

Holiday in the LOFT


This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).


ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.


Enhanced by Zemanta

Art Walk – LÁ RAW by Los Angeles Rawwater

LÁ RAW by Los Angeles Rawwater presents their very first gallery show. Rawwater is the brainchild of Efehi Ogbebor and Kaymar Haye, both who are Cal Poly Pomona Alumni. They felt their views and opinions were missing in the world of fashion. They created the LÁ RAW magazine and LÁ RAW apparel.

“LIFE is that existence that is given to man to live for a purpose, to live to his own satisfaction and pleasure”.
“DEATH is the end of all life in the individual or the thing; if physical, the crumbling of the body into dust from whence it came. He who lives not uprightly, dies completely in the crumbling of the physical body, but he who lives well, transforms himself from that which is mortal, to immortal.” –Marcus Garvey


Nate LubbenDavid KwockApollo StaarRachel Wright & LÁ RAW

Saturday, November 10, 2012
6P-10P (Reception begins at 8p)

543 West 2nd Street, Pomona 91766
Upstairs in the M&M Electric Building


Large and small prints will be for sale along with LÁ RAW products and apparel

Downtown Pomona Art Walk is every 2nd Saturday. Over 3 dozen galleries, food trucks, restaurants, a craft fair and music. Voted best Art Walk in the I.E. for 2012, we regularly get anywhere from 3000-7000 visitors roaming our streets. It’s a monthly event you won’t want to miss. Hope to see you there.

Learn more at or

View the Art Walk MAP

Enhanced by Zemanta

Editorial Portraiture Photography Class

JMP Artistry

Three-to-Four Hour Editorial Portraiture Photography Class

“Shoot!” If that’s what you catch yourself shouting every time you look at the results of your latest photography endeavor, it’s time to learn how to shoot properly with today’s deal from JMP Artistry. Spend $69 (regularly $350) for an editorial portraiture class. Offered two weekends a month, this three- to four-hour class takes place at The Loft — a 1,900 square-foot historic structure in the heart of downtown Pomona’s Art District with high ceilings, exposed brick, and stunning views of Mt. Baldy. You’ll learn the basic techniques of proper lighting, adjusting the ISO, the rule of thirds, and beyond. After taking artistic shots of three live models in the indoor space, you’ll tour the Art District with the models and learn how to use architecture and natural elements to create powerful images. Now that’s a shot worth taking.

Want more? Check out JMP Artistry on Facebook.

Enhanced by Zemanta