Loft Wedding: Ciara & Jake

Another beautiful ceremony & reception in the Loft. Congratulations to Ciara & Jake on their new marriage. Designed by our very own Chara Nicole, Wedding Designer.  Rentals by Circa Vintage Rentals. Music by grammy award winning Composer & Trumpter Willie Murillo & Becky Martin-Murrillo (Vocalist with Jazz legend Arturo Sandoval. Floral arrangements, bouquets, and garters by Raulie V StudioCooking Mercado provided the farm fresh catering for the event. Shout out to Some Crust Bakery for the vegan cake, and Divine Dips Vegan Ice Cream for the ice cream. Photography by the fabulous Rich & Vanessa Mora of Mora Creative Studio. Here’s a few shots (see the rest on Mora Creative’s site HERE)…

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Anniversary Shoot

StoryboardWedding.comIf you think your one year anniversary shouldn’t be something to truly celebrate, today’s unbelievably sweet loft wedding anniversary session will make you a believer!  California wedding photographer Peterson Design & Photography went to task creating a unique little world for Marissa & Nathan Richey to celebrate in our Loft with many of the details crafted by her own hand!  The Loft on 2nd, an urban loft wedding venue that is flooded with light and filled with vintage furniture pieces, was a gorgeous backdrop, helping to direct the vintage wedding decor.  Paper elements like tassel garlands & origami hearts paid perfect homage to the one year wedding anniversary gift of paper, while details like gold rim champagne flutes & wooden derived florals supplied the spunk!  While the scene at this one year anniversary come styled loft wedding was quirky perfection, it was Marissa & Nathan’s uncontainable sweetness that put it over the top!  Perhaps this little gem will have your wheels turning when your own anniversary comes rolling around! Their shoot was recently featured on Storyboard Weddings…see it now.

 

ENJOY.

Test Shoot | July2015

Photo Cred: @itsfact • Model: Noah • Art Direction: @lovecharanicole

We asked our friends over at IE Photo Rentals to judge the best photo from the July 12, 2015 TestShoot in the Loft. The photo above, by Tram Patam, won. Congratulations Tram, you won a 2 hour Weekday Photo Rental in the Loft ($300 value).

Special thanks to our local clothing stores SHOP by John Michael Villa, Debutante Clothing, Bay2LA, and Vintage Renewals for styling our models, and to Chara Nicole for the set designs. Also, thanks to Trellis Evans of Evans Eye Photography for stopping by and providing some great tips during the shoot.

Overall, all the photographers had a great time and took some great photos. Here is a collection of some of the other shots from the day. To see all the current shots, use the tag #LOFTon2ndTEST on instagram or CLICK HERE.

Art Walk: SMILE by Brooklyn Joy

smileThis Saturday, April 11, is the Pomona Art Walk and LOFTon2nd is proud to feature “Smile” – a Photography Exhibit by Brooklyn Joy.

Brooklyn is 9 years old and has captured an array of smiles from throughout the Downtown Pomona Arts Colony for this show.

Perception is everything. Downtown Pomona is beautiful. View the Arts Colony from the perspective of a 9 year resident. See the beauty she sees every day in the smiles of her neighbors, in the community she calls home.


Life Adjacent is a documentary short web series that tells first-person stories that paint the larger picture of our LA neighborhood: community.

Episode 11 features Brooklyn Joy (daughter of LOFTon2nd owners Josh & Chara). Check it out.

Art Walk: We Journey

WE JOURNEY AD1Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future. For the second year, we present a very special show, We Journey.

We are honored to present new art from Photographer Trellis Evans, Painter John Lee & Metal Sculpturer Dan Romero.

They will all be displaying BRAND NEW works, telling the story of people’s journey.

6p-10p February 8, 2014

Three loved artists, unveiling brand new work, all in one night. Their art will remain up for the duration of the month (by appointment only) and most pieces will be for sale (priced for all budgets). Come out and meet the artists.


Trellis EvansTrellis Evans of EvansEyePhotography is an editorial fashion photographer working with some of Los Angeles’ most beautiful talent. Last year Trellis made a trip to Ethiopia and was privileged to bring back a beautiful array of photos that warmly share the soul of those he came in contact with. Trellis will display both works side by side, exhibiting both the contrast and similarities of cultures. Both environments instinctly beautiful, yet both uniquely diverse.

John LeeJohn Lee, a seasoned photographer, is displaying a unique flag painting that will speaks of the pain, joy and perseverance many experience throughout the journey. John studied at the Memphis College of Art and is continuing his art education at the University of La Verne. John was co-owner of the innovative TwentyMilesEast gallery in Pomona, which was instrumental in bringing legendary African-American artists from around the globe, right here on our block.

Dan RomeroDan Romero, world-renown Metal Sculpturer, will be presenting a collection of new sculptures entitled “Busting Thru!” A collection of rebardoorknobs, angst and flight. Dan’s work is featured through Europe. Recently, he worked with various artists in Germany, serving as the US Ambassador. You can find his work locally at the Sam Maalof Museum, the 2nd Street Sculpture Park and in his private studio located at the Pomona Packing Plant.

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Behind the Scenes

trueblood_logoHBO True Blood began staging the block last week (3 days of set up) for today’s scene. On the set is Anna Paquin as Sookie Stackhouse and Sam Trammell as Sam Merlotte.

They are filming the rest of the day and striking the set tomorrow to move up the street in nearby Linocln Park.

Enjoy some of the behind the scenes photos taken from the LOFT, as well a quick video of Sookie and Sam (along with the Sherrifs) walking along Downtown Pomona’s 2nd Street Arts Colony.

Holiday in the LOFT

HOLIDAYS IN THE LOFT

This holiday season, consider a unique space for your holiday photo shoots and parties. Don the ugly sweaters, sip some nog, toast to the new year and celebrate.

Book immediately, space is filling up fast (hint: weekdays are always more available).

HOLIDAY SPECIAL | 25% OFF WHEN BOOKED BY 11/1/13

LOFTon2nd@gmail.com