Editorial Portraiture Photography Class

JMP Artistry

Three-to-Four Hour Editorial Portraiture Photography Class

“Shoot!” If that’s what you catch yourself shouting every time you look at the results of your latest photography endeavor, it’s time to learn how to shoot properly with today’s deal from JMP Artistry. Spend $69 (regularly $350) for an editorial portraiture class. Offered two weekends a month, this three- to four-hour class takes place at The Loft — a 1,900 square-foot historic structure in the heart of downtown Pomona’s Art District with high ceilings, exposed brick, and stunning views of Mt. Baldy. You’ll learn the basic techniques of proper lighting, adjusting the ISO, the rule of thirds, and beyond. After taking artistic shots of three live models in the indoor space, you’ll tour the Art District with the models and learn how to use architecture and natural elements to create powerful images. Now that’s a shot worth taking.

Want more? Check out JMP Artistry on Facebook.

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Je M’appelle Artistry Photoshoot

Here is a preview from the Sunday’s Photoshoot by Photographer Shonny Isley from Je M’appelle Artistry & Make Up Artist Brandy Edwards.

Model: TiJahnni Newton | Photo: Shonny Isley | Make Up: Brandy Edwards

This was truly a 500Block Photoshoot. Photo Rentals by IE Photo Rentals, Photo Cove Rental by Twenty Miles East & Loft Rental by…us. Our space is available for photoshoots, filmings, workshops, small gatherings, art openings and much more.

Continue reading “Je M’appelle Artistry Photoshoot”

PlanetZaya Filming with Musician Caleb Quaye

Elton John & Caleb Quaye

I received a call from cinematographer Jonathan Pascual from PlanetZaya about filming a musician in the Loft. He and his crew, including Emmy Award winning producer, Valerie Tucker rolled through for a two camera shoot. They even brought a jib.

They brought Caleb Quaye, his Stratocaster and a small Marshall amp. Caleb has a worldwide reputation as a signature lead guitar player since the late 60’s and early 70’s. He is known most notably as Elton John’s original lead guitarist having played on all the “early stuff”, as well as numerous studio sessions for many other name artists, such as Harry Nilsson, Beach Boys, Mick JaggerJoan Baez, Al Kooper, David Foster, John Klemmer, Eddie HendersonDusty Springfield, Liza Minnelli, Brenda Russell, Ralph McTell, Pete Townsend, The Troggs, Hall & Oates.

Caleb is working on a documentary project to coincide with his recent book, telling his story and the history made throughout the years working with music legends.

Here’s the trailer:

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“Still Project” Video Shoot

We were contacted by Jonathan & Carrie Pascual of PlanetZaya about shoot a promo for their upcoming film “Still”, a full feature length documentary film woven together using the stories of families who have suffered the loss of a baby to pregnancy or infant loss. August 1, 2012 marks the 10th anniversary of the birth of the Pascual’s first child, Elena Rebekah. Elena was stillborn on August 1, 2002 at 21 weeks gestation. Since Elena’s death, Jonathan and Carrie have used their grief and experiences to help other grieving parents on this long dark road of pregnancy and infant loss.

In 2006, Jonathan left his desk job to enter the world of film making. He and Carrie then created their own film making company; Planet Zaya. Their company is named after their now 7-year old son, Isaiah. Isaiah was also born premature after Carrie spent months on bed rest, but is now a healthy growing young boy. View pictures below of Isaiah and our daughter Brooklyn hanging out on the fire escape at the LOFT.

To learn more about the Still documentary, read the Examiner.com article or visit StillProject.org.

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“Kai Streets” Photo Shoot by IE Photo Rentals

We love our neighbors, so when Andrew from IE Photo Rentals across the street asked if we were available for a photo shoot in the loft…I said of course. They brought in friend and LA cinematographer/photographer Kai Streets as part of their Artist Spotlight interview series. Check out the interview here and get to know Kai Streets & IE Photo Rentals.

If you are looking for a unique place to shoot (film or photography), we are more than happy to accommodate most requests. Call us and we can walk through the details. Our gallery/meeting space is also available for small workshops, gallery openings, and private gatherings.

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Vintage Renewals Photo Shoot

Model: Monroe Page

Vintage Renewals did their first of the summer product shoot at the The Loft. We can’t wait to see how photographer Melissa Krystel‘s photos turn out.

Vintage Renewals is a sustainable business / “eco-friendly” (economy budget friendly also) Products are recreated from upcycled linens, obsolete fabric prints, and random pieces that you wouldn’t expect to use again. As well as original vintage clothing, deadstock items and accessories. Production is all done by Maria Ongpauco, creator & stylist to keep cost low and give you one of a kind items at a decent price =)
They also provide personal styling, special request orders, wholesale, & more!