Photo & Film Hold Request

HOLDREQUEST photofilmDowntown Pomona is loved by photographers & film crews. We have hosted numerous photo & film shoots in the Loft. Our gallery is known for its south facing windows (as well as north facing windows) and the unique light that seeps through the Loft, painting dramatic shadows across the wood floors and the vintage furniture. Many of the photographers & film crews utilizing the space fall in love with the furniture. Feel free to move a few things around to push your shoot to tell a story. The pink-orange light coming from the vintage M&M Electric sign outside the window is a favorite for night shoots.

If your filming will require permitting, consider using FILM POMONA to make your permits, closures, and security seamless. NOTE: Pomona was added to the 30-Mile Zone (TMZ) recently.

Standard portraiture, boudoir, fashion, editorial, children, wedding, engagement, product, commercials, music videos, short films, and more are all welcome. Need extra lenses, sliders, dolly, steady/glide cam, kits, lighting or even a second camera body, IE Photo Rentals (located across the street) has reasonable prices and a great selection of items available to rent for your next shoot. Tell them LOFTon2nd sent you.

Once you have selected a date, a complimentary “hold” may be placed for three days. A non-refundable 50% deposit, must be received to secure your date. If no deposit is received by the following Sunday, the “hold” will be cancelled and the date will be released. All major credit cards, cash, and checks are accepted via Paypal. Please understand, your “set up and tear down” time is part of your rental hours.



Monday – Thursday (9a – 9p) | 100.00 per hour

Friday (9a – 3p) | 100.00 per hour


Friday PM Block (6p – 12a) | 750.00

Saturday AM Block (9a – 3p) | 750.00

Saturday PM Block (6p – 12a) | 750.00

Sunday Block (10a – 4p) | 750.00

(weekends rent as Blocks only, hourly rate not available) (Hourly rate is 2 hour minimum)

Not Available on 2nd Saturday ArtWalk evenings


Mandatory Cleaning/Damage Deposit (refundable 10-15 business days after event) | 200.00

Holiday pricing may apply to specific calendar dates (Rental Fee + 30%)