Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Standard portraiture, boudoir, fashion, editorial, children, wedding, engagement, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot. Tell them LOFTon2nd sent you.

Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open, Eduardo Ceballos, Eric McFarland, Patrizha Va-Ra, Tammie TerVeen, Amy Salessi

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas, Alexa H. with Zuri Models, Shelley Bruce, Erika Fermina, Jessica Weaver

Henry & 9th Launch

We were honored last night to host the launch of Henry & 9th, a men’s accessory company featuring a new line of gentleman’s pocket squares. The Loft was full of dapper gentleman and dashing ladies toasting the future success of Jeremy Hunter, founder of Henry & 9th.

“Clothes make the man.  Naked people have little or no influence on society” – Samuel Langhorne Clemens (aka Mark Twain)

Such words underscore a universal truism:  a person’s sense of style merits the attention of others.  Thus, at Henry and 9th, we believe that even the smallest detail – yes, something as simple as an accessory – can make a substantial impression.

Inspired by the eclectic style of Red Hook, Brooklyn, USA, our company blends contemporary style with the classic suiting standards that have withstood the test of time.  Thus, whether you prefer the flare of bold patterns, or the conservative appeal of classic solids, we are confident you will find the right design to accentuate your suiting preference.

Yes, details matter.  Prepare to make an impression based on your individuality and sense of style.  In the end, accessorize your wardrobe with a view toward making an impression.



It has been quite a journey since we opened the doors to The LOFT.   We have had more than 20 Art Exhibits, 2 Weddings, several Birthday Parties & Celebrations, Product Launch parties, Workshops, tons of Photo Shoots and even a few Film Shoots.

Come celebrate with us and help say a BIG THANK YOU to all those who have gotten us this far.

More info to follow…

Skill & Skin


Saturday, November 16, 2013 from 5:00 PM to 9:00 PM (PST)


Beauty & Charm Artistry presents: Skill & Skin! Come learn from industry, professional make-up artists, Clarisa Ulloa-Martinez and Erika Martinez as they share their beauty tricks & secrets they have accumulated over years of experience. A night out for those interested in polishing up their make-up skills, pampering their skin and shopping current beauty & fashion trends.*Mix & Mingle in a private Art Studio, secretly tucked away in the Art District of Downtown Pomona

*Refreshments & hors d’oeuvre’s provided

*Beauty Secrets

*Beauty Workshops covering: Lash application, eyeliner application, contouring, skin prep & much more!

*Experience the launch of Beauty & Charm’s new lip color line!

*Skincare, Skinny wraps & boutique shopping

*Event & appointment bookings


Dare to bare your skin to follow along, Clarisa Ulloa-Martinez during the skin care workshop.

Bring your personal make-up bag to follow along Erika Martinez during the make up workshop for hands on training.

We can’t wait to see you there!


Beauty & Charm Artistry

“Charm is deceitful and beauty is passing, but a woman who fears the LORD, she shall be praised.” Prov 31:30

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Wedding: Jamie & Jonathan

When my husband and I first opened our art gallery, I secretly dreamed of the opportunity to design a wedding amongst the historic brick walls, tall windows and aged wood floors. I’ve been designing weddings for close to twelve years and could of nothing more thrilling to design one in our gallery.

Jamie & Jonathan came to me after finding the Loft on and knew this space was perfect for them.

We started with simple ceremony in the Loft followed by a unique cocktail hour in the Sculpture Park (across the street) before heading back up to the Loft for dinner and dancing. It was a truly beautiful experience designing a simple tasteful unique wedding for an equally unique couple.






See the rest of JAMIE & JONATHAN’S photos via MORA PHOTOGRAPHY

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ART WALK: The Art of Movement

When many of our visitors think of ART, they may think of paintings, drawings and sculpture. Many of them think of ART as a visual item to be hung over the mantle or displayed on the coffee table. We are pleased to focus this month’s “Student Art” exhibit on the ART of Movement. This is a ONE NIGHT ONLY show and will be full of energy and life. Don’t miss it.

IanFeaturing photographer, Ian Elston, a gifted and detailed engineer who has worked with EdisonBoeingNorthrop Grumman. His eye for detail has made him a worthy candidate for capturing the meticulous facets of a moving dancer. As a distinguished graduate of the University of Southern California and the Art Institute of California – Orange County, Elston has had the honor of photographing numerous subjects, including the USC Repertory Dance Company and USC Chamber Ballet Company. He will be exhibiting a collection of images from these groups.

Screen shot 2013-04-25 at 1.07.36 PMWe are also honored to have with us, students from the renowned School of Arts and Enterprises. Auditions are being held to showcase the talents and creative movement of these exceptional High School students. Those chosen to participate will be showcasing within the LOFT during Art Walk. Come out and support these young dancers.

MarissaAlong with the Art of Movement exhibit, we are proud to present the Art of Marissa Merida. Marissa is a sophomore at the School of Arts and Enterprises and recently was honored to be chosen as Artist of the Season in Visual Arts. She will be displaying a collection of paintings and drawings. Marissa is one of our amazing interns at the LOFT and we are ecstatic to give her an opportunity to show.


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Agnes’ Birthday

Amid the art showings and workshops, we occasionally take time to open our space for life events, such as birthdays, graduation parties, bachelor(ette) parties and more. Last week’s birthday party for 1 year old, Agnes, the daughter of Vintage Renewals owners, Maria and Chris, was a beautiful event full of laughter, excitement and some of the best food I’ve had in a while. We loved the make your own Bento Boxes and the Kawaii inspired theme. The photo booth, DIY Kawaii tees and glitter tattoos were a hit as well.

Photographer Kerry Sawyers of Move Me Photography caught some great shots…here’s a few that we just loved.


For more info on reserving the Loft for your upcoming life event, art show, workshop, photo/film shoot contact us.

To see more of Agnes’ photos…click here.

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