Remembering Robert Morgan

Seasoned Artist, Robert Morgan, passed away this week and will be dearly missed. We are grateful for the opportunity to have been part of his story. Our condolences go out to his family.

Today we take a moment to pause and remember him. In March of 2013, LOFTon2nd was honored to host seasoned artist, Robert Morgan, 83 year old at the time, Australian painter and graphic artist, for a retrospective art show titled, “The Works of Robert Morgan”. This exhibition represented the culmination of over 60 years worth of amazing stories encountered by Morgan.

“It was a splendid place and time! I’m sure we didn’t realize it then – doesn’t every young boy have four miles of water frontage to play about and run all over, a great expanse of water over which to adventure on, a rowing club and sailing club and our own fleet of tin canoes?”

The artist grew up by the shores of Iron Cove Bay in the western suburbs of Sydney NSW, Australia. The bay is part of the estuary system that feeds into the Parramatta River and on towards and under the harbor bridge into Port Jackson, Sydney’s Harbor. Someone was always building a watercraft on one block or another in the area – sailing dinghies and canoes – but usually something more ambitious, 30ft to 40ft ocean-going yachts, which took years to complete. Some of his earliest attempts at self motivated drawing and painting involved subjects from there.

The artist continues, “My formal art education was pursued spasmodically during the between stints on newspapers, magazines, art studios, advertising agencies etc. I attended the Julian Ashton School of Fine Art under Henry Gibbons and Sydney School of Commercial Art with William Holman.”

“The arrival in Canada had been planned with my wife, initially as the first stage of a grand tour working trip around the world. I was able to continue development through several opportune job situations in the Vancouver BC and Toronto Ont. Areas. One of these last had enabled the development of skills in design and presentation. That in turn led to taking time out to study at the Instituto Allende and to paint full time for another semester in San Miguel de Allende Gto. Mexico.”

“When we came out of Mexico to the Los Angeles area – My wife, children and myself, the painting continued anyway, through to a series of large abstract works in synthetic media. Then it became apparent that it was time to move back into regular remunerative work. There followed several years of work on architectural graphics programs, mostly of the more pragmatic kind – until, I found myself assigned to design for a project utilizing more wall space than most artists would dream of handling in a whole lifetime.”

Rob’s years of painting must have been preparation for something. As a Designer within a large professional Architectural Office, he designed the graphic walls of the secure below plaza level spaces and other large walls of a large national bank. Total wall areas were in excess of 35,000 square feet!

It seemed he was on his way, but circumstances changed again and there followed several difficult but still interesting years. During that time, outside of some unforgettable projects which included directional graphics in the Los Angeles Zoo, he designed and coordinated an ambitious extension of the exhibits for the public tour of Lawry’s California Center. On a personal level, he also developed a modular panel system for large graphic walls. Conceptual Designs for exhibits at George C. Page Museum, La Brea Tar Finds, were produced, while consulting with the Architects of that project.

Across the road was Museum Square where he was also heavily involved in the revamp form Prudential Building that it once had been. He had also picked up on his association with Electrical Advertising – Park Plaza near Palos Verdes, Alamedas Bay Harbor at Long Beach, Studio City Plaza on Ventura Blvd., and Arbor Faire in Fresno area, are some of the new or ambitious makeovers which utilized his design skills as an employee or independent consultant.

On more recent painting efforts: The artist is quoted, “Since becoming even more aware of the strong painting themes manifest along Pacific Rim coasts, the focus of my painting activity has been the development of suitable techniques to exploit that material. That and the potential interchange between developed hand skills and refined technology is what excites me!”

Bio by Robert Morgan 2013

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Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


Standard portraiture, boudoir, fashion, editorial, children, wedding, engagement, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot. Tell them LOFTon2nd sent you.

Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open, Eduardo Ceballos, Eric McFarland, Patrizha Va-Ra, Tammie TerVeen, Amy Salessi

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas, Alexa H. with Zuri Models, Shelley Bruce, Erika Fermina, Jessica Weaver

Grad Parties

Grad instaCongratulations to the many students who’ve worked hard and spent countless hours finishing up papers, service hours, internships and whatever else was needed to be able to walk across a stage and receive your degree, diploma, or certificate.

We welcome you to celebrate your graduation & commencement with us at the LOFT. Book soon so you we can hold your date and time.

View PRICING here

Fill out your online HOLD Request here

Cal Poly Pomona, University of La Verne, Western University of Health Sciences, Mount San Antonio College, Citrus College, Chaffey College, Cal State Fullerton, Cal State Riverside, Cal State San Bernadino, USC, UCLA, APU, Azusa Pacific University, Life Pacifc University, Pomona College, Keck Graduate Institute of Applied Life Sciences, Claremont Graduate University, Scripps College, Claremont McKenna College, Harvey Mudd College, Pitzer College, Claremont School of Theology, Claremont Lincoln, Claremont High, Pomona High, Pomona Catholic, Garey High, Ganesha High, Ranch Hills, Village Academy, School of Arts and Enterprise, Bonita High, Damien High, San Antonio High, Chino Hills High
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Art Walk: Once A Girl Scout

March ArtWalk 2014 Large


The Loft is pleased to present 4 distinct artists, all who happen to be Girl Scout Alumnae. Sally Egan, Nicole Frazer, Shelley Bruce, and Samantha Montag. A night to honor women of courage, confidence and character.

Troop 2974 will be on hand with Girl Scout cookies (as well as down the street), so be prepared.

MARCH 8, 2014 | 6P-10P

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Art Walk: We Journey

WE JOURNEY AD1Black History Month had its beginnings in 1926 in the United States. The LOFT is proud to celebrate the innovation, art and strength of African Americans past, present and future. For the second year, we present a very special show, We Journey.

We are honored to present new art from Photographer Trellis Evans, Painter John Lee & Metal Sculpturer Dan Romero.

They will all be displaying BRAND NEW works, telling the story of people’s journey.

6p-10p February 8, 2014

Three loved artists, unveiling brand new work, all in one night. Their art will remain up for the duration of the month (by appointment only) and most pieces will be for sale (priced for all budgets). Come out and meet the artists.

Trellis EvansTrellis Evans of EvansEyePhotography is an editorial fashion photographer working with some of Los Angeles’ most beautiful talent. Last year Trellis made a trip to Ethiopia and was privileged to bring back a beautiful array of photos that warmly share the soul of those he came in contact with. Trellis will display both works side by side, exhibiting both the contrast and similarities of cultures. Both environments instinctly beautiful, yet both uniquely diverse.

John LeeJohn Lee, a seasoned photographer, is displaying a unique flag painting that will speaks of the pain, joy and perseverance many experience throughout the journey. John studied at the Memphis College of Art and is continuing his art education at the University of La Verne. John was co-owner of the innovative TwentyMilesEast gallery in Pomona, which was instrumental in bringing legendary African-American artists from around the globe, right here on our block.

Dan RomeroDan Romero, world-renown Metal Sculpturer, will be presenting a collection of new sculptures entitled “Busting Thru!” A collection of rebardoorknobs, angst and flight. Dan’s work is featured through Europe. Recently, he worked with various artists in Germany, serving as the US Ambassador. You can find his work locally at the Sam Maalof Museum, the 2nd Street Sculpture Park and in his private studio located at the Pomona Packing Plant.

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Ugly Sweater Party

UGLY SWEATER PARTY 2013Join us in celebrating this holiday season by donning your tackiest holiday sweater, tie, vest, pants, or whatever else you can think of. An award will be presented for the most horrific attire to keep as bragging rights for years to come.

DECEMBER 17 from 7PM-10PM

Bring a bottle (wine, beer, whisky, nog, or cocoa) or dessert (pie, cheesecake, fruit tarts). Hey vegan/raw friends, feel free to show off (you may even get a couple converts). Let us know if you’re swinging by via email: lofton2nd@gmail.com


Henry & 9th Launch

We were honored last night to host the launch of Henry & 9th, a men’s accessory company featuring a new line of gentleman’s pocket squares. The Loft was full of dapper gentleman and dashing ladies toasting the future success of Jeremy Hunter, founder of Henry & 9th.

“Clothes make the man.  Naked people have little or no influence on society” – Samuel Langhorne Clemens (aka Mark Twain)

Such words underscore a universal truism:  a person’s sense of style merits the attention of others.  Thus, at Henry and 9th, we believe that even the smallest detail – yes, something as simple as an accessory – can make a substantial impression.

Inspired by the eclectic style of Red Hook, Brooklyn, USA, our company blends contemporary style with the classic suiting standards that have withstood the test of time.  Thus, whether you prefer the flare of bold patterns, or the conservative appeal of classic solids, we are confident you will find the right design to accentuate your suiting preference.

Yes, details matter.  Prepare to make an impression based on your individuality and sense of style.  In the end, accessorize your wardrobe with a view toward making an impression.