Photography in the LOFT

Downtown Pomona is loved by photographers. On any given day, there are photographers shooting in the alley, in front of fountains, in the middle of the train tracks, up against a brick wall or in our Loft.

With north & south facing windows, the unique light that seeps through the windows in our Loft, painting dramatic shadows across the wood floors and the vintage furniture. The soft light from our North facing windows is ideal for portraits, however the dramatic southern light makes for some fabulous artistic shots. The space is large enough to have both or simply move towards the middle of the space and set up studio lighting.

Many of the photographers utilizing the space fall in love with the furniture. Feel free to move a few things around push your shoot to tell a story.


PRICING & HOLD REQUEST

Standard portraiture, boudoir, fashion, editorial, children, wedding, engagement, product, and more are all welcome. Need extra lenses, dolly, glidecam, lighting or even a second camera body, IE Photo Rentals has reasonable prices and a great selection of items available to rent for your next shoot. Tell them LOFTon2nd sent you.


Photographers: Joe Adea, Mattheau Abad, JMP Artistry, Hairface, EvansEyePhotography, Arali Melendez, Jonathan Mediana, Jay Open, Eduardo Ceballos, Eric McFarland, Patrizha Va-Ra, Tammie TerVeen, Amy Salessi

Models: Bruna NessifJaslyn OmeJulissa Bermudez, TiJahnni Newton, Hector Ruiz Romo, Gracie Rose Chapman, Kai Streets, Aaron Encinas, Alexa H. with Zuri Models, Shelley Bruce, Erika Fermina, Jessica Weaver

“Still Project” Video Shoot

We were contacted by Jonathan & Carrie Pascual of PlanetZaya about shoot a promo for their upcoming film “Still”, a full feature length documentary film woven together using the stories of families who have suffered the loss of a baby to pregnancy or infant loss. August 1, 2012 marks the 10th anniversary of the birth of the Pascual’s first child, Elena Rebekah. Elena was stillborn on August 1, 2002 at 21 weeks gestation. Since Elena’s death, Jonathan and Carrie have used their grief and experiences to help other grieving parents on this long dark road of pregnancy and infant loss.

In 2006, Jonathan left his desk job to enter the world of film making. He and Carrie then created their own film making company; Planet Zaya. Their company is named after their now 7-year old son, Isaiah. Isaiah was also born premature after Carrie spent months on bed rest, but is now a healthy growing young boy. View pictures below of Isaiah and our daughter Brooklyn hanging out on the fire escape at the LOFT.

To learn more about the Still documentary, read the Examiner.com article or visit StillProject.org.

Enhanced by Zemanta