Test Shoot | July2015

Photo Cred: @itsfact • Model: Noah • Art Direction: @lovecharanicole

We asked our friends over at IE Photo Rentals to judge the best photo from the July 12, 2015 TestShoot in the Loft. The photo above, by Tram Patam, won. Congratulations Tram, you won a 2 hour Weekday Photo Rental in the Loft ($300 value).

Special thanks to our local clothing stores SHOP by John Michael Villa, Debutante Clothing, Bay2LA, and Vintage Renewals for styling our models, and to Chara Nicole for the set designs. Also, thanks to Trellis Evans of Evans Eye Photography for stopping by and providing some great tips during the shoot.

Overall, all the photographers had a great time and took some great photos. Here is a collection of some of the other shots from the day. To see all the current shots, use the tag #LOFTon2ndTEST on instagram or CLICK HERE.

The Neighbors

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Having a Creative Gallery space in the Downtown Pomona Arts Colony is sometimes surreal. To the naked eye, the neighborhood is remembered more for it’s history than it’s present. But beneath the surface lies a vibrant community of artists that’s influence reaches far beyond even Los Angeles. Here are few of the people we call neighbors.

20120826-mcsupernatural-595x-1346001985Reco Price, better known by his stage name Supernatural (aka Super Nat or MC Supernatural) is a gifted lyrical artist, best known for his “on-the-spot” freestyle and battle rap abilities. He has been a regular performer and host of the Rock the Bells Music Festival since its beginning in 2004. He recently began painting and we have been talks for an upcoming art show in the LOFT.

Screen Shot 2015-07-03 at 7.23.46 AMPro, a talented renaissance man, is the manager at IE Photo Rentals. But when he’s not at the shop, he is also a Real Estate Investor, Partner at MHQ Studios, web designer and a talented writer/musician. Watch his music video.

thomas-pathe-imageThomas Pathé is an artist. His paintings strike an electric balance between the technological and the sublime. He is known for his color work and is intended to be both strong and seductive, communicating on a gut level with the observer. Layers of paint and varnish unite with their sculpted surfaces to present color as a physical experience.

Screen Shot 2015-07-03 at 7.26.01 AMKen Barrientos aka KenBts. is a producer/engineer/sound-designer who’s local loft/recording studio is nothing short of astounding. Full of analog synthesizers, an organ, upright piano, a vintage Moog, and obscure recording devices. He’s a gifted musician who’s known for creating a landscape of mood heightening beats.

Screen Shot 2015-07-03 at 7.27.15 AMFor over two decades, Gabe Real has prevailed as one of Southern California’s top DJ’s. Gabe has rocked countless dance floors with every kind of music possible, focusing on Reggae, Funk, Old School, and Hip Hop. With the experience of DJing at big concerts like Coachella, to small Dinner parties, he knows how to keep the vibe right, and the party going. Gabe also spent several years on College Radio, owned a Record Store, and now operates a Recording Studio in his loft.

Screen Shot 2015-07-03 at 7.29.14 AMPaul Nguyen is an amazing tattoo artist who also paints, sketches and and does wood burning. Working at the infamous Shamrock Social Club for years, his cliental began sending him world-wide to create everything from full body tattoos to small intricate pieces. He is also owner of the gallery, 11th Door Studio, hidden away in a Downtown Pomona alley.

verge-wJoseph Todorovitch is a contemporary painter who looks to the past for clues about the future of painting.  His work is primarily figural and aims to create a visual field of atmosphere, space, and light, occasionally evoking subtle narratives within the viewers.  He’s working to create paintings that draw viewers in and hold them by providing technical interest that makes it difficult to stop investigating. His studio is located in the Downtown Pomona’s Progress Building and he holds small Figurative Painting Workshops throughout the year.

19447993Raised and bred in Detroit, Michigan, Ta’Raach, takes his music seriously. Never compromising and always innovating, this veteran (a decade and some change in the game) is a triple threat with lyrics, beats and vocals. Ta’Raach has worked with a host of notables inside and out of Motor City between Dwele to J Dilla, Carl Craig to Elzhi (of Slum Village), Waajeed to Amp Fiddler. Nowadays, in between showcasing his talent behind the decks, making beats and dropping lyrics for the likes of Platinum Pied Pipers, Dabrye, As One (Kirk Degiorgio), and Exile. He lives and creates in the Progress building in Downtown Pomona.

Screen Shot 2015-07-03 at 7.19.19 AMTrellis Evans (AKA Travis), is a fashion photographer and owner of EvansEyePhotography. Working with agency models, he is quickly becoming an emerging light in the fashion and editorial photography scene. Complete with a cyclorama seamless cove wall, his studio, located across the street from the LOFT, is always full of models, eager to be shot by Trellis.

Screen Shot 2015-07-03 at 7.32.08 AMAndrew Manley, photographer and owner of IE Photo Rentals and Wanderwall (across the street form the LOFT), is a extraordinary entrepreneur. You’ll see him buffing out one of his cars (Honda s2000, Acura NSX, Porsche 964) on sunny days in front of the shop. He’s the guy to ask if you want to want to get the down low on new photography hardware or learn new shooting techniques.

Screen Shot 2015-07-03 at 7.35.30 AMMaria Ongpauco is the owner of Vintage Renewals shop and gallery. Coming from FIDM, she has a unique sense of style and design. She crafts her unique clothing and accessories from reclaimed fabrics and blends them with vintage fashion from the 80s and 90s. Check out her loft during the next Art Walk.

Screen Shot 2015-07-03 at 7.20.49 AMAntonio Mejia is the owner of Smoking Mirrors gallery (next door to the LOFT), resident tattoo artist at famed Good Time Charlie’s Tattooland and gifted painter. Featured in Eric Schwartz’s recent film Tattoo Nation, Antonio has played a major part in tattoo culture. Known for his hand drawn Chicano-style tattooing, Antonio’s flow of work has sparked interest in many artists and collectors worldwide.

mia karterMia Karter is a conquering real estate agent and an amazing vocalist. Known recently for her Amy Winehouse tribute show, her and her band (Mia Karter and the Hits) takes charge of the stage. She is a multifaceted entertainer artist with extensive film, television and voiceover credits. Returning to the studio, she has collaborated with an array of incredible producers and musicians for a new project, “Poison”. It’s a hip-hop/pop/jazz hybrid, with the debut single “Sweet Poison” dropping this year.

There are so many more amazing creatives in our neighborhood. We thought we would share just a few. Take the time to look past the old buildings, vacant lots, and nightclubs and you will find an active Arts Colony that is sure to leave you breathless.

Agnes’ Birthday

Amid the art showings and workshops, we occasionally take time to open our space for life events, such as birthdays, graduation parties, bachelor(ette) parties and more. Last week’s birthday party for 1 year old, Agnes, the daughter of Vintage Renewals owners, Maria and Chris, was a beautiful event full of laughter, excitement and some of the best food I’ve had in a while. We loved the make your own Bento Boxes and the Kawaii inspired theme. The photo booth, DIY Kawaii tees and glitter tattoos were a hit as well.

Photographer Kerry Sawyers of Move Me Photography caught some great shots…here’s a few that we just loved.

 

For more info on reserving the Loft for your upcoming life event, art show, workshop, photo/film shoot contact us.

To see more of Agnes’ photos…click here.

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Vintage Renewals Photo Shoot

Model: Monroe Page

Vintage Renewals did their first of the summer product shoot at the The Loft. We can’t wait to see how photographer Melissa Krystel‘s photos turn out.

Vintage Renewals is a sustainable business / “eco-friendly” (economy budget friendly also) Products are recreated from upcycled linens, obsolete fabric prints, and random pieces that you wouldn’t expect to use again. As well as original vintage clothing, deadstock items and accessories. Production is all done by Maria Ongpauco, creator & stylist to keep cost low and give you one of a kind items at a decent price =)
They also provide personal styling, special request orders, wholesale, & more!